Ideas are more essential than money. Of course, you may disagree with such a statement, but the reality is always the opposite. There are many examples of how millions of budgets were wasted bringing no desired result. And at the same time, you can easily find cases that show how a hundred dollars + a good idea provided a great return for business.
Marketing doesn’t have to be expensive, especially if you are running a small business. So, here is a selection of simple and inexpensive marketing ideas for small businesses that you should try in practice.
The word of mouth or recommendations of your services by satisfied customers to their friends and acquaintances are the most effective marketing tool that cannot be compared with any advertising. Why not increase their number by a small reward or discount to both those who recommend and new customers who have come due to this recommendation?
Just selling something and forgetting about your customer is a bad tone and behaviour that leads to a loss in the long run. Especially when it comes to complex and expensive goods/services.
The opposite approach: to educate your customers, for example, by organizing special events for them, offering support services, and creating useful content.
You can see the implementation of the latter option in practice on the example of the Forextime website. Every beginner who starts working in the field of Forex trading gets a chance to spend time at site and find out information on candle-stick patterns, stocks, commodities, and other useful tips that will come in handy for traders from Nigeria, India, China, and other countries.
You can join forces with other business owners who are related to your industry but are not your direct competitors. This can give access to new segments of the audience and clearly have a positive effect on brand recognition. Examples of such cooperation include:
- customer recommendations for related services for a percentage of sales;
- organization of special events with mutual PR;
- outsourcing of non-core tasks for complex project implementation, etc.
Unlike large media outlets across the country, small media outlets are always short of information and are constantly looking for additional sources of funding. Try to use them for your own purposes. For example, you can offer quality content for publication (report, research, insight, or interview), sponsor a series of publications, a report, or an offline event.
Even in small towns, they are held regularly, not to mention megacities. For example, participating in competitions not only attracts attention to the brand but can also help to receive various awards that will be an additional argument for potential customers in the future.
Also, pay attention to various fairs, exhibitions, and other similar events. If we talk about conferences, the greatest return can be obtained by being a speaker or by becoming one of the organizers of the event.
Of course, you should not be limited to the above five ideas. Here are some other possibilities to promote your business:
In almost every niche, there are communities in which there are people interested in a certain topic. For example, a construction forum, a club of car owners of a certain brand, a topic group on Facebook, etc. By talking about different topics and answering questions in which you are competent (without direct advertising), you can also draw attention to the company.
In forums, after a certain number of posts, it is usually possible to put a link to your site in the signature, which almost always helps to get targeted conversions.
In many niches, the business owner has the opportunity to provide samples of their products (or trial period of the service) free of charge, after which the customer can pay the full cost.
An effective and inexpensive marketing move that allows you to draw attention to your brand – to hold a competition among your target audience. And as a venue, thanks to the high coverage, social networks are perfect.
People can use them not only for themselves but also as a gift for some important occasion. And, according to research conducted by foreign agencies, 7 out of 10 respondents would be happy to receive a gift card instead of a specific thing.
As you can see, there are plenty of possibilities to experiment and implement various ideas. Combine them, define effective ones for your business, and resort to such ideas regularly.
NPower Batch C Stream 2 Can Now Proceed for Biometric Capturing
Late in February, it was rumored that Batch C stream 2 Npower applicants should check if they’ve been shortlisted for biometric verification, but FG debug the news as false. Now, the Federal government has officially announced that Npower Batch C stream 2 should proceed with biometric capturing.
Given the above, Npower Applicants are advised to kindly check the NASIMS portal or dial the NSIP self-service code *45665# to check their application status and follow the instructions for biometric capturing.
How to Check Npower Application Status for Biometrics
- Visit the Self-service portal via https://nasims.gov.ng or dial the code *45665# to check your application status.
Note: If you have already done your biometrics fingerprint capturing, kindly check your verification status on the Nasim portal to see that it was properly captured. If it was done successfully, you will see the fingerprint captured ✓ icon at the end of your verification page on NASIMS. If you see the icon “capture fingerprint” then it means that your fingerprint is yet to be captured.
The N-Power program is built to address the issue of youth unemployment and help increase social development. The Program is designed to target Nigerians between the ages of 18 and 35 “to acquire and develop life-long skills for becoming change-makers in their communities.
MTN Nigeria Rewards Shareholders with N174.53bn Dividend
The MTN Nigeria has set aside N174.53 billion as dividend to its shareholders whose names appeared in the Company’s Register of Members at the close of business on Wednesday, April 6, 2022, which translates to N8.57 Kobo per every two kobo ordinary share.
This would bring the total dividend for the year that ended on December 31, 2021 to N13.12 per share, subject to withholding tax.
The MTN Nigeria also announced that its initial 575 million share unit’s offer was exceeded with an over-subscription rate of 139.47 per cent, and in order to manage the over subscription, it added 86.25 million share units to the initial share units.
It said: “In all, 661.25 million units of MTN Nigeria shares were allotted and a total of 126,720 retail investors submitted valid applications and received full allotment. Other institutional investors such as pension funds, insurance companies, asset managers, corporates, and foreign portfolio investors who participated in the book build were allotted 72.09 per cent of their applications.
“This includes Nigerian pension funds representing approximately 6.5 million Nigerian contributors. Nigerian investors across the country supported the offer through multiple channels such as Receiving Agents, Issuing Houses and Primary Offer, that is the digital application platform.
“More than 89 per cent of retail offer subscribers applied through the Primary Offer platform (via mobile and web).
“In addition, 114,938 new Central Securities Clearing System (CSCS) accounts were opened by first-time investors. It was estimated that 76 per cent of the successful subscribers to the public share offer via the digital platform are women, while 85 per cent of these are below the age of 40.”
Speaking on the opportunity that the public share offers to Nigerians, The Chairman of MTN Nigeria, Mr. Ernest Ndukwe, said: “There was no better way for us to commemorate our 20th anniversary than by giving more Nigerians the opportunity to participate in our future success, in line with our Ambition 2025 commitment to shared value.
“To do this, we launched an offer for the sale of 575 million shares held by the MTN Group in MTN Nigeria Communications Plc in November 2021. It also leveraged an innovative digital platform to maximise participation, while many of Nigeria’s institutional investors also participated in the bookbuild phase of the offer.”
The incentives for all investors include one free share for every 20 purchased, subject to a maximum of 250 free shares per investor. Also, an additional 4.28 million MTN Nigeria shares would be allotted to qualifying investors who hold the shares allotted to them for 12 months till January 31, 2023.
“We are delighted to welcome so many new shareholders to the MTN family, up 11.6 times from the number before the offer. It has been inspiring to see so many Nigerians, many of whom are young, acquire shares for the first time, and use a digital platform to do so.’’