9mobile, Nigeria’s telecommunications company, has officially rebranded to T2.
The unveiling was held on Friday at the Eko Convention Centre in Lagos, marking a significant shift for the network provider.
The name change comes a year after LH Telecommunication Limited acquired a 95.5 percent majority stake in 9mobile, resulting in a change of control. This marks the company’s second rebrand, following its transformation from Etisalat to 9mobile in 2017.
Speaking at the event, Femi Banigbe, chief executive officer (CEO) of Emerging Markets Telecommunication Services Limited (EMTS), described the rebrand as “the beginning of a bold new chapter” for the company.
“This is not just a brand unveiling, it is the beginning of a bold new chapter in our history. It is a declaration that we are no longer who we were, but we are becoming something greater. We are becoming something more ambitious,” Banigbe said.
He explained that the transformation extends beyond a new logo or tagline, representing a renewed mission and promise to customers.
The CEO highlighted that technology has become an essential part of business, culture, and human connection, adding that Nigerians increasingly demand speed, access, and relevance.
“We see it in the rising tide of the youth, we see it in the entrepreneurs that are all over the place across our nation, in the boldness of our startup ecosystem, in the resilience of our SMEs, in the desires of our families to stay connected, to stay informed and to stay entertained anytime and anywhere,” he said.
Banigbe emphasised that staying relevant requires radical and pragmatic evolution, reimagining the company’s approach to business.
He added that the brand is “proudly Nigerian” and built on the resilience and tenacity that define the nation.
“In the face of overwhelming odds, our people, the Nigerian people, we have shown a spirit of resilience and of tenacity that continues to inspire the world,” he said.
The CEO noted that the company has faced difficult times and setbacks, but, like Nigeria, it always returns stronger and more determined to overcome challenges.