When you think of AI, Amazon isn’t the first thing that comes to mind. While companies like Google, Microsoft, and even Samsung and Apple are making some gains in the AI market, Amazon has been trailing behind. However, the e-commerce giant just hit us with a major bit of news. Amazon just unveiled its new video and image generation models.
Just a few years ago, everyone was clamoring to build the best image generator, then everyone switched to making the smartest text generator. Now, it’s all about video generation. We’re already seeing AI-generated videos invading Instagram feeds around the world, and this is only ramping up. OpenAI is working on a video generation model named Sora, and that pretty much broke the internet when the company unveiled it. Also, Google is working on a model named Veo.
Now, Amazon has a video generation model
Last year, Amazon pulled a Samsung; it held an event and made it 98% about AI. During the event, the company promised some powerful AI coming for Amazon product consumers…. promises that haven’t materialized. We’ve seen some neat generative AI tools coming from Amazon, but they’re mostly to boost the shopping and selling experience. They’re not what you’d call groundbreaking.
Well, with the company’s latest announcement, consider the ground broken. Amazon just held its latest AWS re:Invented event, and the company gave us some exciting news. During the event, it unveiled its new AI models. It unveiled an image model named Nova Canvas and a video model named Nova Reel. They’re slated to launch sometime in 2025.
Right now, we don’t have much information about these models, and they’re at least half a year away. When they launch, we know that they’ll be in direct competition with Veo and Sora. We’re sure that those models will be available by then.
As for the quality, that remains to be seen. A company as large as Amazon can surely make a capable image generator. When it comes to the video generator, Amazon claims that it will produce “studio-quality” video. That sounds impressive, and it will get a lot of AI-video junkies excited.
What else is Amazon working on?
Amazon really came out of left field with this event. Again, we don’t typically associate Amazon with AI, so for it to announce some ambitious AI products like this out of the blue is rather mind-boggling. Along with the two aforementioned models, Amazon is also working on a speech-to-speech model. As the name suggests, it’ll be able to process spoken audio and reply to you in a human tone.
This next model is rather ambitious. Amazon calls it an “Any-To-Any” model. It seems like something that any AI company would want to launch. It’s a model that can take any sort of content, and output any sort of content. This shows that Amazon has big dreams for AI. Who knows if they’ll come true?