AMEC Measurement Month in Nigeria Holds November 19

By Modupe Gbadeyanka

Professionals from the communications, public, measurement and evaluation industry will gather virtually on Friday, November 19, 2021, to discuss and share insights, ideas and solutions from their wealth highlighting the many challenges currently being faced by the sector.

This event is being put together by P+ Measurement Services, the foremost media intelligence agency in Nigeria, which is a member of the Association for the Measurement and Evaluation of Communication (AMEC), an international association for communications measurement and evaluation practitioners

Yearly, the company organises the AMEC Measurement Month (AMECMM) and it is the sixth edition this year and it is themed How to Effectively Demonstrate the Value of PR Measurement.

A statement from the firm disclosed that this year’s edition will bring together more than 160 members of the association in 86 different countries around the world and will take place between 12 pm and 1:30 pm (WAT).

The webinar will feature Nicole Moreo, the EVP, Head of US-Analytics, Ketchum; Henry Okorafor, a Senior Associate with Stephanie John & Associates; Kemi Olawoye who is the Chief Communications Officer, Bora Communications and Ben Levine, the Director and Partner of FH TRUE Global Intelligence.

The AMEC Measurement Month is a free-to-attend event, which consists of webinars, executive discussions, workshops, and much more. It requires registration via

It focuses on helping PR and communications professionals understand the value and importance of Communications/PR measurement, evaluation and media performance audit.

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