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Apple expands Apple TV+ streaming service to Android phone users

Apple Inc. has made its Apple TV+ streaming service available to Android users, marking a rare move for the company as it expands beyond its usual ecosystem.

The app is now downloadable from the Google Play Store, allowing Android users to stream Apple’s exclusive content.

Apple has historically prioritized software development for iOS and MacOS, rarely venturing into Android. The last major service app Apple released on Android was Apple Music nearly a decade ago.

However, with the release of Apple TV+ on Android, the company appears to be prioritizing service expansion over device exclusivity.

While iPhones dominate the U.S. market, Android holds a 72% share of the global smartphone market, according to Statcounter.

By launching Apple TV+ on Android, Apple is broadening its reach and tapping into a vast new audience.

Apple’s Services segment, which includes Apple TV+, iCloud, Apple Music, and AppleCare, is the company’s second-largest revenue generator after iPhone sales. The division achieved an annual revenue rate of $100 billion last year.

Apple TV+ is a key part of this success, with popular titles such as “Ted Lasso” and “Severance”, along with live coverage of Major League Soccer and Major League Baseball.

Findings from Naijaonpoint reveal that the Apple TV+ app is not yet available on the Google Play Store in Nigeria, despite Apple’s announcement.

The Apple TV+ app is available through the Google Play Store, and users can subscribe using their Google accounts.

In the evolving landscape of the streaming industry, Netflix has maintained a dominant position, boasting approximately 277.65 million global subscribers and leading in average revenue per user.

Netflix has invested over $23 million in Nigerian movies since 2016, funding over 250 local productions. The company revealed that it has invested a total of $175 million in the creative industries of Nigeria, South Africa, and Kenya between 2016 and 2022.

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