Here’s a very likely idea that definitely won’t happen: the Apple Watch Series 8 and Apple Watch Series X. Ah yes, Apple’s beloved Roman number 10, back for another round of saying “eix” as in the letter X. There is an argument to be made for the high-end Series 8 this year to use the Apple Watch Series X.
Apple Watch Series X Case
The Apple Watch Series 8 Pro is the logical name for the rumored top-tier version this year. Apple is reportedly taking the Jony Ive-inspired edition strategy of selling a better-than-stainless-steel watch with the same guts for a better price. Instead, Apple is expected to reintroduce the titanium Apple Watch as the best-in-class-on-paper version this year.
Better screen, new design, same chip. Know known? This is very similar to the strategy that Apple used when it released the iPhone 8 and iPhone X in 2017. Apple abandoned the iPhone 9 and went straight to the iPhone X (pronounced 10) because it was more modern than the iPhone 8 (which it looked like). Like iPhone 6). Apple sold the more updated product for a premium of $300.
iphone 8 vs iphone x display
Strategically, the Apple Watch Series 8 and Series 8 Pro (or whatever Apple calls the thing) feel very similar. The normal Apple Watch gets minor updates year after year. The more technically impressive version offers designs that would take longer to sell for normal prices and profit margins.
It really feels like the Apple Watch is having an iPhone X moment.
A reason for the Apple Watch Series 8 Pro
The Apple Watch Series 8 Pro is clunkier and more gadgety. It’s not quite as elegant as the Apple Watch Series 8 version, but it’s also no longer there. And while Apple did well with its iPhone 8 and iPhone X strategy, it backtracked a year later with the iPhone XR and iPhone XS naming scheme; Then Apple shifted to iPhone 11 and iPhone 11 Pro. It better communicates that the lower-priced model is a mainstream flagship while the more expensive version has more accessories.
The best version is the ceramic version
The Apple Watch Series 8 and Series X are all fine for this year, but the pattern would suggest the Apple Watch Series 11 and Series 11 Pro next year. It probably makes the most sense to leave the marketing names consistent and clear from the start. Then again, it’s Apple, hence the left field names that are distinctive to some of the people who come.
Regardless, I’m still thinking of this rumored Apple Watch with a bigger screen and an updated look as the Apple Watch Series X counterpart. What do you think Apple should name its new watches if the tier strategy is right? Share your thoughts in the comments!
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