Over the years, many multinationals have undergone business transformations in response to shifts in market environments and a desire to deliver improved value to all stakeholders. The Area Director of British American Tobacco (BAT) West and Central Africa, Yarub Al Bahrani, recently announced the company’s transformation and BAT’s intent to Build A Better Tomorrow in West and Central Africa.
His message reads,
Recently, our Group announced the transformation of our corporate strategy to achieve our evolved purpose to build A Better Tomorrow . We will do this by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products* to our consumers. As a business, we are convinced that by working together to achieve this purpose, we will deliver sustainable value for all our stakeholders.
At BAT, consumer-led innovation and product science are central to achieving our ‘A Better Tomorrow’ purpose. Our transformation is about anticipating and satisfying the ever-evolving consumer: providing pleasure, reducing risk effects of the products, increasing choice, and stimulating the senses of adult consumers.
In essence, we are moving our revenue streams and becoming a business that defines itself, not by the product it sells, but by the consumer needs that it meets. We are creating the brands of the future i.e brands with purpose.
Our transformation journey requires investments in research and development (R&D), manufacturing, and marketing, among others, but making such investments is not new to us. We’ve invested about $185 million to date (including the initial investment of $150m in 2001) to build and improve a state-of-the-art-factory in Ibadan, Oyo State, Nigeria. Our investment has been an integrative process that impacts on all aspects of the tobacco industry, from manufacturing to distribution of tobacco products. The factory has become the operations and export hub of our activities in West and Central Africa, supplying 14 countries within the region.
Over the past 20 years, we have generated revenues of over $900 million for the Nigerian government through tax and other regulatory payments and driven additional foreign direct investment of over $30million through our third-party supplier, A.R Packaging Nigeria Limited (formerly NAMPAK Cartons). BAT Nigeria is consistently one of the top 5 non-oil exporters each month, thereby contributing significantly to the Federal Government’s objective of diversifying Nigeria’s export revenue base. We have generated over $500million as revenue from our export. Presently, BAT Nigeria generates/repatriates in excess of US$110 million in foreign exchange each year. In 2020, despite the impact of COVID-19 on the business environment, BAT Nigeria contributed over=N=65 billion to the national treasury in the form of excise duties and other taxes.
As was done with our legacy business, implementing this new corporate strategy should ultimately entail the establishment of manufacturing and export hubs, and new distribution and support networks. Thus, we will be making capital investments, creating new jobs and competencies, and establishing new value chains in Nigeria and across West and Central Africa.
We see exciting times ahead. However, the key to accelerating the movement of adult consumers to less-risky alternatives cannot be achieved by our industry alone. We need a seat at the harm reduction table to discuss these issues directly and openly with all stakeholders— including regulators, the government and public health professionals alike. Only through collaborative efforts can we develop effective regulatory frameworks that will enable real choice for adult consumers whilst still serving the public health objectives.
QUOTE: “Our transformation is about anticipating and satisfying the ever-evolving consumer: providing pleasure, reducing risk effects of the products, increasing choice, and stimulating the senses of adult consumers.”
Entries Open for Second ALAT Food Challenge
By Aduragbemi Omiyale
Food lovers in Nigeria now have the opportunity to apply for the second edition of the ALAT Food Challenge sponsored by Wema Bank Plc.
According to the Head of Marketing Communications and Investor Relations at Wema Bank, Ms Funmilayo Falola, the company’s drive-in organising another edition of the ALAT Food Challenge was to “lift the spirits of Nigerians, especially following a difficult year.”
“It was exciting to see how Nigerians reacted to the first contest and we hope that we can replicate that joy on a much bigger scale with this edition,” she added.
On Monday, January 17, 2022, ALAT by Wema confirmed that the challenge will even improve on the successes of the previous edition and will leverage the excitement of the new year season.
The challenge will give young Nigerians another opportunity to express their excitement following an eventful year. The partnership with popular social media food influencer, Ayo the creator of the food eating show – Nigerians vs Food, will continue this season.
This challenge, which will feature two episodes, is open to all interested persons between the ages of 18 to 35 and requires all challengers to sign up on the ALAT app (via Play Store or App Store) using the referral code ‘FOOD’. Following a successful registration, challengers are expected to visit the bank’s verified social media channels to complete the process.
ALAT has built a customer base of over 600,000 customers in the past four years, investing over N2 billion in various youth-oriented initiatives such as Talk Series, SociaLiga, GameOn Turf Football Competition, Social Media Week, and many more since its launch.
Nigerian Developer to Launch New First-person Shooter Game
By Aduragbemi Omiyale
A Nigerian developer, Mr Okolie Uchechukwu, will launch a new first-person shooter game, NCHE: The Escape, on Monday, March 14, 2022.
A statement from Mr Uchechukwu disclosed that the mobile game, a product of an inquisitive mind, entails the player using the resources available to make his way through lasers and zombies in the quest for survival.
According to him, a test was carried out last year and based upon the feedback, he and a co-developer, Cleec Designs, an indie studio based in Nigeria, improved the skill balance, gameplay experience for both android and IOS devices, and boosted the overall graphics and UI design.
He stated that the online showcase uploaded via his official YouTube channel has gathered interest from fans of the genre across the world.
When officially unveiled in less than two months’ time, game lovers would be able to download and play NCHE: The Escape for free by both iOS and Android users.
Mr Uchechukwu further explained that NCHE: The Escape thrusts players into a mysterious mental facility where escape is seemingly impossible.
“You’ll have to keep your wits about you as you try to find a means to escape. As the perfect icing to the cake, the facility is overrun by bloodthirsty zombies, so making it out of the place alive is indeed a challenge.
“Players will go through a series of eerie levels each time, encountering zombies, picking up defence supplies, and avoiding the lasers. NCHE: The Escape places players in a strange mental facility where the existence of life is unthinkable.
“So, making your way through the facility overrun by violent zombies will be a challenging task. Players can pick up guns and ammo on their way as they move ahead in levels, in search of their way to escape.
“The hitch here is that players have to be critical when using their weapons as ammo is limited. They will come across moving lasers and zombies that can be shot down any moment but sometimes simply dodging them would be a better alternative for players to make it through the advancing intense levels.
“The difficulty level increases with every progress as players will find it more and more challenging to withstand the approaching obstacles,” he added.