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‘Black Label’, Roberto Verino garment rental platform

Roberto Verino goes to rent with BlackLabel, the new platform that will allow “the rental of garments and catwalk pieces«which are not for sale.

Framed in what the company has defined as a «new model more fashion conscious», BlackLabel will allow the customer to enjoy garments that «by cost they can move away from a purchase budgetbut yes, you temporarily enjoy for less value for unique moments»they have detailed from the company.

The rental platform will be available within the company’s own website Y “It is intended to cover the market segment that is committed to a more sustainable wardrobe with more conscious habits”have underlined.

Roberto Verino, founder of the companyhas explained that “The initiative BlackLabel aims to These garments reach customers who, due to cost, can move away from the purchase budget«.

The designer has stated that «A circular approach is necessary in the minds of our clients, to whom we have to give alternatives to acquire conscious habits that have a direct impact on the footprint we leave on our environment».

On your side, Dora Casal, Executive Directorhas stated that «The platform offers a rental service with which to project the winter style with unique pieces, -many from the catwalk-, which are not for sale and which aim to help people shine in special moments».

Viatextile initiative by Roberto Verino

The project also adds to the Viatextil initiative that the company launched a few weeks ago: the creation of a accelerator of start up focused on innovation in the fashion sector.

Roberto Verino it plans to return to pre-pandemic sales levels this year. The company ended the 2021 financial year with a sales growth of 86% compared to 2020up to 28 million euros, but still 19% below the turnover recorded in 2019, which amounted to 34 million euros.

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