Borderlands 4 is shaping up to be a massive hit with gamers, and it has just officially crossed a major sales and player-count milestone just 10 days after its release. Reviews for Borderlands 4 have been largely positive since it first released on September 12, despite reported issues with its performance and optimization on PC.
Alinea Analytics recently shared early release data for Borderlands 4 (via GamesIndustry.biz) that reveals the game has amassed over 2.5 million players since launch, resulting in revenues of over $150 million. Borderlands 4 has also surpassed 300,000 concurrent players on Steam post-launch, with an all-time peak of 240,219 according to Steam’s player-count database.
Borderlands 4 Hits It Big
Over 2.5 Million Players Have Logged In Post-Launch
As noted by Steam, over half of Borderlands 4 players are based in the United States, with China, Germany, the UK, and Canada ranking close behind. The US also accounts for over half of Borderlands 4‘s player base on PlayStation consoles, with 5% to 8% of players coming from the UK, Germany, France, and Canada.
Alinea Analytics also made note of how many Borderlands 4 players tried out past entries in Gearbox’s zany FPS/RPG series. On Steam, about 59% of gamers played Borderlands 2 beforehand, 51% played Borderlands 3, and 22% played the 2022 spin-off Tiny Tina’s Wonderlands.
PS Plus factored into these counts on PlayStation, where 81% played Borderlands 3, 64% played Borderlands: The Handsome Collection, and 50% played Tiny Tina’s Wonderlands.
Borderlands 4 Overcomes Its Pre-Launch Controversies
PC Optimization Issues Dominated Headlines
Alinea Analytics also addressed Borderlands 4‘s PC performance and optimization issues, which have been a major point of contention about the game in the time since its initial launch. The firm says that while these issues have gained a fair amount of media coverage, they will probably “dispel over time as the game becomes better optimized.”
Sure enough, publisher 2K Games recently released a new Borderlands 4 update that addresses the worst of these optimization problems. These issues have even been noted by reviewers who otherwise enjoyed Borderlands 4, with Screen Rant‘s Brandon Key stating that he “never once got a steady frame rate.”
Despite widespread reports of these optimization problems (and Gearbox CEO Randy Pitchford’s equally controversial advice on how to address them), Borderlands 4 has garnered apositive response as a solid return to form for the franchise after Borderlands 3. Much of the game’s praise has been aimed at its new playable characters, more balanced tone, and refined gameplay.
- Released
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September 12, 2025
- ESRB
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Mature 17+ / Blood and Gore, Intense Violence, Sexual Themes, Strong Language, In-Game Purchases, Users Interact
- Publisher(s)
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2K
- Engine
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Unreal Engine 5