It’s gotten to the point where Bud Light has even declared that they will spend a ton of money this summer redesigning their marketing and handing out free beer because business is so awful.
Since the reaction started, the beer firm has been making withdrawals, including having the vice president of marketing in charge of the collaboration take a leave of absence.
Budweiser’s lead as the “country’s best selling beer” is being challenged by rival beer manufacturers, who have even intervened with their own advertising that quietly pokes fun at the Bud Light debacle.
Anheuser-Busch met with distributors at their St. Louis headquarters, according to sources with the New York Post, to discuss a way ahead and out of the shadows of the Bud Light reaction.
A cooperation with Folds of Honour that would give temporary camouflage redesigns to Budweiser and Bud Light aluminium bottles is one of the new ideas to revive the brand in the eyes of consumers.
The New York Post quoted the unidentified source as saying: It’s a bottle made of aluminium. I think it’s the only package that will change, though I’m not sure for sure.
They want to distribute bottles with camouflage prints and images of the “Folds of Honour” program, which offers educational scholarships to the spouses and children of those who lost their lives while serving in the military. Additionally, it strives to assist first responders and families who have members who become disabled after serving in the military.
Anheuser-Busch is using a variety of marketing techniques, including this one, to rekindle interest in Bud Light among consumers. Additionally, there are plans to heavily reduce beer in stores, make significant investments in numerous sports areas, and attempt to include country music and the military into advertising.
However, when Bud Light ran an advertisement incorporating “Chicken Fried” by the Zac Brown Band, their early attempt to appeal to country music fans was met with its own controversy. With sales rapidly declining, it appears like Bud Light can’t do anything right at the moment. They must swiftly regain their footing.
According to data from NielsenIQ and Bump Williams Consulting, the New York Post reported that nationwide retail sales of Bud Light decreased by 23.6% during the week of May 6 compared to the same period last year. This decline was slightly worse than the 23.3% drop that was observed during the final week of April compared to last year. As a result, it appears that Bud Light still hasn’t been able to halt the bleeding, but they are doing everything they can to try.