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BWIN Has Signed A Deal To Become An Official Partner And Sponsor Of The UEFA Europa League And The UEFA Europa Conference League

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BWIN EUROPA

UEFA has announced it has struck a deal with one of the world’s biggest sports bookmakers to become a new official partner of the UEFA Europa Conference League and the UEFA Europa League. The agreement has been agreed for the next three years, including the 2023/24 season.

The sports bookmaker that has agreed to sponsor and partner with UEFA is Bwin, one of the most successful sports betting sites owned by gaming giants Entain – previously known as GVC Holdings.

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The marketing director of UEFA, Guy-Laurent Epstein, has gone on record to relay his delight at securing Bwin as the first-ever betting sponsor at a partnership level for the competition, stating that he believes the deal is a perfect fit for everyone, including the fans.

What is Bwin?

Bwin is originally an Austrian betting company acquired by Entain plc. They offer both casino and sports betting, with poker and sports betting remaining its most popular products. Bwin is already heavily successful, with over 20 million active users stretching across 25 fully regulated markets.

Stephan Heilmann from Bwin echoes Epstein’s enthusiasm for the partnership by saying the deal will elevate their services and product to customers worldwide while also highlighting how the partnership can contribute to a safer betting industry for everyone.

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The Europa League is the second tier of European elite football consisting of some of the best teams and players in the world. 64 teams take part in the competition each year, originating from over 30 different European countries. In comparison, the UEFA Europa Conference League is the third tier of European football. It is usually made up of teams from nations that typically do not qualify or get far in the Champions League or Europa League competitions. There will be 32 teams from an array of European countries competing in this competition.

With Europe having some of the most relaxed betting legislation and laws, this provides an unspeakable opportunity for the Bwin brand to be exposed across thriving sports gambling markets.

The benefits to Bwin

As an official betting partner and sponsor of UEFA, Bwin will be highly visible during both UEFA Europa League and UEFA Europa Conference League matches. The brand will be seen throughout TV broadcasts and in stadia on advertising boards across the world, reaching a vast audience.

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Some additional benefits are that Bwin will have authorised access to these competitions’ content and be able to provide their own customers with packages and prizes to attend matches. Thus, enhancing Bwin’s own product and service in the process.

Fighting match-fixing through sponsorships

The partnership between Bwin and UEFA will also help UEFA to tackle match-fixing in the betting industry. They hope the partnership will contribute towards an ongoing process of identifying ways to beat match-fixing and maintain sporting integrity. Several protocols have already been designed and imitated as part of UEFA’s investment to prevent match-fixing behaviours.

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Euro Paper Talk: Rangnick to discard Man Utd quartet as talks for Colombian begin; Newcastle push hard for German star

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1643028303 Luis.Diaz .warms .up .Porto .000.winger 1

Manchester United are laying the transfer groundwork for Luis Diaz – and also plan to ruthlessly sell off four stars, Newcastle are preparing a new offer for a Germany star, while Monday’s Euro Paper Talk claims Arsenal have a new big-money striker signing in their sights.

LUIS DIAZ PLANS ‘UNDERWAY’ FOR MAN UTD

Manchester United are starting the ‘transfer groundwork’ over a deal to bring Luis Diaz to Old Trafford.

The Colombian sensation has been in red-hot form this season, scoring 16 goals and weighing in with four assists from 24 appearances.

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It’s that kind of form that has drawn him to the attention of a number of suitors, with Liverpool seemingly leading the charge.

However, Portuguese outlet O Jogo claims it is the Red Devils who are now leading the charge.

They claim United, alongside Atletico Madrid and Borussia Dortmund, had officials in attendance to watch Diaz in action this weekend.

But it is United who appear most keen with the ‘transfer groundwork’ being done over a surprise swoop.

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Whether that happens now or in the summer remains to be seen.

But it’s reported that Ralf Rangnick is an enormous fan of Diaz and wants him to play on the left of United’s attack.

Diaz has a £67m release clause in his contract if activated this month. That drops to nearer £45m in the summer, so there is an obvious benefit to them waiting.

Luis Diaz in, but four players to leave

To accommodate his huge transfer fee, though, Rangnick will reportedly ruthlessly sell off four players.

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As per reports in Spain, the surprise duo of Harry Maguire and Aaron Wan-Bissaka will be allowed to leave this summer. It’s claimed the German is unconvinced by either player and says United are open to offers.

Wan-Bissaka has seen his place taken by Diogo Dalot. Maguire, meanwhile, has yet to show why, on a consistent basis, United forked out £80m for his services.

Furthermore, Anthony Martial will also depart this week. A move to Juventus looks on the cards, while Sevilla remain keen.

And the Red Devils could also look to cash in on Jadon Sancho after an underwhelming start to his United career.

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NEWCASTLE PLANNING TO RAISE ROBIN GOSENS BID

Newcastle are readying a second approach for Robin Gosens, having seen Atalanta dismiss their opening £25m (€30m) bid. (Corriere dello Sport)

Arsenal are readying an approach to sign Samuele Ricci, having had the Empoli midfielder in their sights for some time. (Calciomercato)

Tottenham will officially launch a bid to sign Wolves’ Adama Traore on Monday, with the winger likely to become Antonio Conte’s first signing. (Fabrizio Romano)

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Arsenal will turn their attentions towards Alexander Isak, with their move for Dusan Vlahovic seemingly having failed. (The Athletic)

PSG are emerging as surprise late candidates to rescue Pierre-Emerick Aubameyang from his Arsenal struggles. (O Jogo)

AC Milan are ready to try again in a bid to reach an agreement with Manchester United for Eric Bailly. (Gazzetta dello Sport)

BRENDEN AARONSON HOPES FADE FOR LEEDS

Brenden Aaronson, RB Salzburg midfielder during Europa League clash against Villarreal

Sevilla are still battling to sign Anthony Martial on loan – but Juventus remain favourites to sign the Manchester United attacker. (Tuttosport)

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Leeds United’s push to sign Brenden Aaronson appears to be fading amid claims they cannot afford to further increase their bid for the RB Salzburg midfielder. (Give Me Sport)

Chelsea are reportedly not entertaining moves for either Paris Saint-Germain defender Layvin Kurzawa or Inter Milan winger Ivan Perisic this month. (Fabrizio Romano)

Tottenham chief Fabio Paratici has reportedly struck an agreement with AC Milan for Franck Kessie – but still faces bad news in their hopes of signing the midfielder. (Calciomercato)

Torino are in pole position to sign Cagliari midfielder Nahitan Nandez in January. The Uruguayan star has long been linked with Tottenham and Leeds. (Sky Italia)

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Renato Sanches insists the time is right to leave Lille with Arsenal and AC Milan both among his suitors. (various)

AND MORE FROM EURO PAPER TALK

Liverpool are monitoring Eduardo Camavinga’s situation at Real Madrid, having made a transfer promise to the French teenager. (El Nacional)

Carlo Ancelotti is refusing to consider the sale of Eden Hazard, saying the Belgian “remains in our plans for next season”. (various)

Everton are edging closer to appointing Vitor Pereira as their new manager, having won over owner Farhad Moshiri. (Fabrizio Romano)

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Alessandro Del Piero claims Juventus’ hopes of keeping Paulo Dybala look slim and believes an exit looks likely. (Sky Italia)

Atletico Madrid are preparing bids for both Daniel Wass and Reinildo Mandava before the January transfer window closes. (Marca)

Genoa striker Felipe Caicedo is being offered to Inter Milan with transfer talks due to take place on Monday. (DAZN)

Bayern Munich are seemingly not keen on a deal for Frenkie De Jong – leaving Manchester City as his most likely suitors. (Sky Deutschland)

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Euro Paper Talk: No-nonsense Rangnick to discard Man Utd quartet as talks for Colombian sensation begin; Newcastle push hard for German star

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Manchester United are laying the transfer groundwork for Luis Diaz – and also plan to ruthlessly sell off four stars, Newcastle are preparing a new offer for a Germany star, while Monday’s Euro Paper Talk claims Arsenal have a new big-money striker signing in their sights.

LUIS DIAZ PLANS ‘UNDERWAY’ FOR MAN UTD

Manchester United are starting the ‘transfer groundwork’ over a deal to bring Luis Diaz to Old Trafford.

The Colombian sensation has been in red-hot form this season, scoring 16 goals and weighing in with four assists from 24 appearances.

Advertisement

It’s that kind of form that has drawn him to the attention of a number of suitors, with Liverpool seemingly leading the charge.

However, Portuguese outlet O Jogo claims it is the Red Devils who are now leading the charge.

They claim United, alongside Atletico Madrid and Borussia Dortmund, had officials in attendance to watch Diaz in action this weekend.

But it is United who appear most keen with the ‘transfer groundwork’ being done over a surprise swoop.

Advertisement

Whether that happens now or in the summer remains to be seen.

But it’s reported that Ralf Rangnick is an enormous fan of Diaz and wants him to play on the left of United’s attack.

Diaz has a £67m release clause in his contract if activated this month. That drops to nearer £45m in the summer, so there is an obvious benefit to them waiting.

Luis Diaz in, but four players to leave

To accommodate his huge transfer fee, though, Rangnick will reportedly ruthlessly sell off four players.

Advertisement

As per reports in Spain, the surprise duo of Harry Maguire and Aaron Wan-Bissaka will be allowed to leave this summer. It’s claimed the German is unconvinced by either player and says United are open to offers.

Wan-Bissaka has seen his place taken by Diogo Dalot. Maguire, meanwhile, has yet to show why, on a consistent basis, United forked out £80m for his services.

Furthermore, Anthony Martial will also depart this week. A move to Juventus looks on the cards, while Sevilla remain keen.

And the Red Devils could also look to cash in on Jadon Sancho after an underwhelming start to his United career.

Advertisement

NEWCASTLE PLANNING TO RAISE ROBIN GOSENS BID

Robin Gosens Atalanta full-back

Newcastle are readying a second approach for Robin Gosens, having seen Atalanta dismiss their opening £25m (€30m) bid. (Corriere dello Sport)

Arsenal are readying an approach to sign Samuele Ricci, having had the Empoli midfielder in their sights for some time. (Calciomercato)

Tottenham will officially launch a bid to sign Wolves’ Adama Traore on Monday, with the winger likely to become Antonio Conte’s first signing. (Fabrizio Romano)

Arsenal will turn their attentions towards Alexander Isak, with their move for Dusan Vlahovic seemingly having failed. (The Athletic)

Advertisement

PSG are emerging as surprise late candidates to rescue Pierre-Emerick Aubameyang from his Arsenal struggles. (O Jogo)

AC Milan are ready to try again in a bid to reach an agreement with Manchester United for Eric Bailly. (Gazzetta dello Sport)

BRENDEN AARONSON HOPES FADE FOR LEEDS

Brenden Aaronson, RB Salzburg midfielder during Europa League clash against Villarreal

Sevilla are still battling to sign Anthony Martial on loan – but Juventus remain favourites to sign the Manchester United attacker. (Tuttosport)

Leeds United’s push to sign Brenden Aaronson appears to be fading amid claims they cannot afford to further increase their bid for the RB Salzburg midfielder. (Give Me Sport)

Advertisement

Chelsea are reportedly not entertaining moves for either Paris Saint-Germain defender Layvin Kurzawa or Inter Milan winger Ivan Perisic this month. (Fabrizio Romano)

Tottenham chief Fabio Paratici has reportedly struck an agreement with AC Milan for Franck Kessie – but still faces bad news in their hopes of signing the midfielder. (Calciomercato)

Torino are in pole position to sign Cagliari midfielder Nahitan Nandez in January. The Uruguayan star has long been linked with Tottenham and Leeds. (Sky Italia)

Renato Sanches insists the time is right to leave Lille with Arsenal and AC Milan both among his suitors. (various)

Advertisement

AND MORE FROM EURO PAPER TALK

Liverpool are monitoring Eduardo Camavinga’s situation at Real Madrid, having made a transfer promise to the French teenager. (El Nacional)

Carlo Ancelotti is refusing to consider the sale of Eden Hazard, saying the Belgian “remains in our plans for next season”. (various)

Everton are edging closer to appointing Vitor Pereira as their new manager, having won over owner Farhad Moshiri. (Fabrizio Romano)

Alessandro Del Piero claims Juventus’ hopes of keeping Paulo Dybala look slim and believes an exit looks likely. (Sky Italia)

Advertisement

Atletico Madrid are preparing bids for both Daniel Wass and Reinildo Mandava before the January transfer window closes. (Marca)

Genoa striker Felipe Caicedo is being offered to Inter Milan with transfer talks due to take place on Monday. (DAZN)

Bayern Munich are seemingly not keen on a deal for Frenkie De Jong – leaving Manchester City as his most likely suitors. (Sky Deutschland)

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