A new short film shot by a Nigerian filmmaker, Ms Oreoluwa Racheal Awolowo, otherwise known as Nora Awolowo, has received the backing of the leader in imaging technology, Canon.
The film, Racket Queen, shot entirely on the Canon EOS C400 cinema camera, was screened in Lagos recently with several stakeholders in attendance, including journalists from across arts, culture, entertainment, business, and technology publications, as well as other filmmakers, peers, and Canon’s creative network.
The production was a testament Ms Awolowo’s creative excellence, visual storytelling finesse, and technical mastery, with her work speaking powerfully for itself.
Canon said it partnered with the filmmaker because her work aligns with its Innovation, Customer, and Employee Experience (ICE) strategy, which focuses on innovation, customer empowerment, and long-term partnerships.
By enabling filmmakers with cutting-edge imaging technology, Canon reinforces its position as the go-to brand for professional videography in Nigeria and across Africa.
“At Canon, we believe in the power of storytelling and the importance of equipping creators with the right tools to express their vision.
“Our collaboration with Nora on Racket Queen reflects how technology and artistry come together to elevate filmmaking in Africa.
“We’re proud to continue empowering creators and building a thriving creative community across the region,” the B2C Business Unit Director for Canon Central and North Africa, Mr Rashad Ghani, said.
The Canon EOS C400, designed for professional filmmakers, played a pivotal role in capturing the film’s striking visuals and emotional depth, showcasing Canon’s ongoing commitment to supporting the region’s creative community with advanced imaging tools.
The company used the event to feature a soft launch of its new EOS C50, an entry-level cinema camera designed to empower emerging filmmakers.
Compact yet powerful, the C50 expands Canon’s professional cinema lineup, making high-quality production more accessible to new creators.