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Coles and Woolworths go head-to-head with new collectables ranges

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Australia’s most popular supermarkets are going head-to-head with their new ranges of collectable figurines. 

Coles is releasing Harry Potter cardboard collectables this school holidays to encourage kids to play – but this time there is no plastic in sight.

The supermarket is well known for both its Little Shop campaign of 2018 and ‘Stickeez’ – which included small rubber fruit and vegetable items – but copped backlash for using so much excess plastic to produce them.

The new collectibles range includes over 30 Harry Potter and Fantastic Beasts characters, including Harry Potter, Hermione Granger and Ron Weasley, made from cardboard that is also recyclable in household recycling bins.

Coles is releasing Harry Potter cardboard collectables this school holidays to encourage kids to play - but this time there is no plastic in sight

Coles is releasing Harry Potter cardboard collectables this school holidays to encourage kids to play – but this time there is no plastic in sight

Customers are encouraged to collect four separate play kits that depict iconic settings in the famous wizarding books starting July 6. The campaign will run for eight weeks.

‘We know that Australian fans have been waiting for a Wizarding World collectable campaign like this for a long time, so we are very excited to work with Warner Bros. to bring Coles Magical Builders to life,’ Coles chief marketing officer Lisa Ronson said.

‘Together, we bring about positive change by providing forest-friendly alternatives to plastics,’ Forest Stewardship Council (FSC) chief executive Damian Paull added.

‘The Magical Builders range is made with responsibly sourced FSC-certified materials, helping to protect our forests for future generations.’

All shoppers need to do is spend $30 in one transaction at Coles supermarkets, Coles Online and Coles Express to redeem their collectable.

On the same day Coles launches its campaign, Woolworths is weaving the magic of Disney into their own launch of its latest collectible, releasing a collection of Fix-ems, made from at least 80 percent recycled material.

New to the Australian market Fix-ems are reusable woven patches that can be adhered to a vast range of surfaces like metal, glass, plastic, and coated cardboard or paper, or permanently ironed onto some fabrics such as denim, cotton, and polyester for a longer lasting decorative flare.

On the same day Coles launches its campaign, Woolworths is weaving the magic of Disney into their own launch of its latest collectible

On the same day Coles launches its campaign, Woolworths is weaving the magic of Disney into their own launch of its latest collectible

There are 36 Fix-ems in total from the Disney, Pixar, Marvel and Star Wars franchises, including Minnie and Mickey Mouse, Lightning McQueen, Dory, Spider-Man, Groot, and Darth Vader.

Fix-ems are certified by Good Environmental Choice Australia (GECA) as environmentally preferable. 

With every $30 spent, customers will receive one Fix-em, with bonus Fix-ems received when participating products in a $30 shop are purchased. 

With every $30 spent, customers will receive one Fix-em, with bonus Fix-ems received when participating products in a $30 shop are purchased

With every $30 spent, customers will receive one Fix-em, with bonus Fix-ems received when participating products in a $30 shop are purchased

Fix-ems are certified by Good Environmental Choice Australia (GECA) as environmentally preferable

Fix-ems are certified by Good Environmental Choice Australia (GECA) as environmentally preferable

‘We’re pleased to introduce our newest collectible that speaks to nostalgia and creativity, and encourages customers, both young and old, to express themselves with some of their favourite Disney characters,’ Woolworths Chief Marketing Officer Andrew Hicks said.

‘Customers will be able to decorate their world with Fix-ems and we’re looking forward to seeing all the creative ways customers bring them to life.

‘We remain committed to growing a greener future, which is why Fix-ems are made from at least 80 per cent recycled materials and they can be recycled in any Woolworths store thanks to our partnership with Save Our Soles.’

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