Digital adoption across Nigeria’s economy is projected to have a huge impact in 2026. The quality of this outcome will depend largely on digital readiness and sustained investment, according to the 2026 PWC Nigeria economy outlook.
Nigeria’s digital asset market remains a major driver of adoption. “Nigeria processed $59 billion in crypto transactions, driven largely by young, tech-savvy users, highlighting deepening adoption momentum.’’
The report says recent regulatory bodies, including the Investment and Securities Act (ISA) and the Nigeria Tax Administration Act(NTAA), has formalise the introduction of crypto assets under regulation and taxation, which may increase engagement with complaint platforms in 2026.
The report notes that while digital rapid transformation is being strengthened across crypto assets and artificial intelligence (AI), structural gaps could limit the economy if left unaddressed.
Beyond the digital asset, the report highlights the importance of the broader digital economy, which contributes 19 percent of GDP in 2024, supported by rising mobile and internet penetration and enabling policies.
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The impact of a creative and efficient economy shows how a digital economy can lead to rapid growth if it is supported by investment. “ Entertainment and media revenues are projected to reach $4.9 billion in 2026, with the creative economy contributing 2%’’
Despite the positive outlook, PwC cautions that funding gaps, infrastructure constraints, and piracy risks could cap upside potential, even as digital demand rises
In addition, the report suggests that while Nigeria’s digital economy is expanding rapidly, adoption alone will not guarantee improved economic outcomes. Clear regulation, stronger readiness, and deeper investment will ultimately determine whether digital transformation delivers broad-based productivity gains in 2026.