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Disney Star wins ICC media rights for Indian market

Disney Star has acquired the rights to broadcast all ICC events for the Indian market on a four-year deal from 2024 to 2027, the sport’s global governing body said on Saturday.

Disney Star will be the home of all ICC cricket in India for the next four years, having won the TV and digital rights to the men’s and women’s global events until the end of 2027, the ICC said in a statement.

A senior ICC board member said on the condition of anonymity, “According to the information, Disney is paying about $3 billion for the star rights.

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The apex body said Disney Star has won after a single-round sealed bidding process, which saw a significant increase in rights fees from the previous cycle, continuing the impressive growth and reach of cricket.

The decision followed a robust tender, bidding and evaluation process, which began in June 2022.

ICC President Greg Barkley said: “We are delighted to partner with Disney Star as the home of ICC cricket for the next four years, which has produced an outstanding result for our members and supported our ambitious growth plans. Will do

“They will play an important role in the future of our sport and will connect and connect with more fans than ever before.”

ICC decided to issue some clarity on the sale of media rights after pressure from broadcasters

K Madhavan, Country Manager and President, Disney Star, said: “With the acquisition of the ICC digital and TV broadcasting rights, Disney Star has further cemented its position as the premier destination for major cricket events in the country.”

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