The global tablet market saw notable gains in the third quarter of 2024, with Samsung emerging as a top player due to the Galaxy Tab S10 series. According to a recent report by IDC, tablet shipments worldwide grew by 20.4% year-over-year, with Samsung achieving an 18.3% growth, largely attributed to its latest Galaxy Tab S10 lineup. This surge highlights Samsung’s focus on diverse models to meet market demands.
Samsung capitalizes on Galaxy Tab S10 growth
Samsung shipped 7.1 million units in Q3, securing a robust 17.9% market share. The Galaxy Tab S10 series, especially the Galaxy Tab S10 Ultra and Galaxy Tab S10+, drove much of this growth. The premium features of the Galaxy Tab S10 Ultra and S10+ models, which include advanced AI functions, have helped Samsung attract a wider customer base, particularly in commercial deployments.
IDC analysts note that the Galaxy Tab S10 growth highlights Samsung’s focus on premium offerings alongside its more affordable Galaxy Tab A9 series, which also contributed significantly to sales in various regions. The dual approach has enabled the tech giant to cater to different customer segments, further solidifying its position in the tablet market.
The Galaxy Tab A9 series was another success story for Samsung in Q3 2024. These models, priced for budget-conscious consumers, found strong demand across multiple regions, particularly in emerging markets. This combination of premium and budget models has helped the company capture market share more effectively, especially as consumer demand for cost-effective technology solutions grows.
With the Galaxy Tab S10 growth continuing, Samsung’s diverse lineup allows the company to attract both high-end and entry-level consumers. This strategy not only boosts sales but also helps the company maintain a competitive edge against other Android tablet manufacturers.
Competitors see mixed Growth as Samsung advances
While Samsung experienced significant growth, other Android-based manufacturers reported varied results. Amazon saw a remarkable 111.3% year-over-year increase in tablet shipments, mainly driven by Prime Day deals on its Fire tablet series. Lenovo also recorded moderate gains, though it dropped to fifth place in global rankings. Meanwhile, Apple, despite its 31.7% market share, reported only 1.4% growth, indicating a slower pace compared to Android competitors.
The tablet segment remains competitive, but Samsung’s diverse offerings and focus on innovation solidify its standing as a strong alternative to Apple’s iPad lineup.