Google is pushing SGE results to people who didn't enroll for it

Last year, Google unveiled one of its most ambitious AI features. Called SGE or Search Generative Experience, this feature surfaces AI-generated results based on your search query in Google. It’s currently marked as an experimental feature, and it’s available to a limited number of people. However, it appears that Google is pushing SGE to people who didn’t enroll in the program.

Certain Google AI features are in testing, so you will need to opt in to use them. For example, Help me write in Chrome is marked as an experimental feature. So, you’re going to have to join specific programs in order to gain access to these features.

Google SGE is coming to people who didn’t enroll for it

The Google generative search experience is just like any other AI feature. There are people who like it, but there are also people who are against it. So, having the choice to opt out of testing is great. The tool, undoubtedly, is very controversial, as it gives people the ability to forgo visiting websites that help them earn money through ad Revenue. So, there are definitely people who want to keep it disabled.

However, according to a new report, people who haven’t signed up for SGE are starting to see generated results for their searches. Google told Search Engine Land that it is testing SGE on a “subset of queries, on a small percentage of search traffic in the US.” So, the people who are seeing it will eventually only see it for a very small number of search queries. Be that as it may, it’s a bit disheartening knowing that Google is willing to push this feature on people who obviously don’t want it. When SGE eventually makes it to the public, we all hope that it will be a feature that people can disable completely.

Sure, there are people who will like the feature. However, artificial intelligence is one of the most controversial subjects in tech. Pushing AI features on people who don’t want it could result in a lot of pushback and possibly lawsuits from some governmental bodies or Attorneys General.