Google has announced the rollout of Veo 2, its advanced AI-powered video generation model, for users subscribed to Gemini Advanced, the tech giant’s premium artificial intelligence plan.
This strategic move signals Google’s response to the competitive generative video AI space, as it positions Veo 2 as a direct challenger to OpenAI’s Sora platform.
The launch comes just weeks after leading AI media firm Runway unveiled the fourth generation of its own video model, while also securing over $300 million in new funding, underscoring the rapidly growing investor appetite in synthetic media.
Starting Tuesday, Gemini Advanced users can access Veo 2 through the model selection menu within Google’s Gemini apps.
The tool allows users to create eight-second video clips in 720p resolution with a 16:9 aspect ratio.
In tandem with the Veo 2 expansion, Google is also integrating the model into Whisk, an experimental feature within Google Labs.
The company aims to eventually merge its Gemini models with Veo to enhance AI’s comprehension of real-world physics and dynamics.
Meanwhile, the rise of generative video tools like Veo 2 has sparked concern among creative professionals.
Sora can generate 1080p movie-like scenes with multiple characters, different types of motion, and background details when given a brief or detailed description or a still image. Sora can also “extend” existing video clips — doing its best to fill in the missing details, the company claims.