A Google Search report has revealed that Nigerians are deploying the platform to make findings on how to get better in 2026 so as to navigate the year seamlessly.
Data showed that in the first two weeks of January, there has been a 40 per cent spike in searches related to self-improvement, entrepreneurial growth and “becoming better” as they search for the tools needed to succeed in every area of life.
A few of the most searches on Google by Nigerians this year have been Starting a blog, Launching a podcast, How to start a business, and Opening a YouTube channel, among others.
For example, How to start a business emerged as the top-searched how to start query this month, seeing a significant 80 per cent increase as Nigerians look to build new ventures and drive economic opportunity.
Investing in the Better Me
Personal growth is a top priority for Nigerians this year, with searches for how to be a good/better person increasing by 20 per cent. This desire for improvement extends into the heart of the home and community, with people searching for ways to be better partners, husbands, wives, and listeners.
A Healthy Start to 2026
Well-being is at the forefront of the national conversation. Nigerians are forming new habits to stay energized, with searches for how to eat healthy and healthy diet rising by 40 per cent. Mental wellness is also gaining momentum, as searches for “how to meditate” spiked by 40 per cent during the same period.
The Quest for Mastery
Whether it is professional development or personal hobbies, the quest for mastery is on. Top mind for many are searches on how to improve communication skills, memory, and even English proficiency. In the world of leisure and skill-based learning, Nigerians are looking to get better at everything from chess and running to singing and even Fortnite.
“These trends are a powerful reflection of Nigeria’s collective ambition and our shared desire to grow.
“We see Search as a cultural mirror that captures the pulse of the nation, and remain committed to ensuring our tools, from Search to Gemini, provide the relevant and helpful insights Nigerians need to navigate their daily journeys and build a more prosperous future,” the Communications and Public Affairs Manager for Google West Africa, Mr Taiwo Kola-Ogunlade, said.
The full list of Searches is below.