Haier Appliances India (Haier India) has launched its new 959 Direct Motion Motor Fully Automatic Front Load Washing Machines in the country. Haier is dedicated to creating advanced laundry solutions with smart home technology, artificial intelligence (AI), and IoT capabilities, all aligned with its mission ‘Make in India, Made for India.’
The 959 Super Drum Series of washing machines by Haier utilizes cutting-edge Direct Motion Motor technology to reduce vibrations and noise, increasing the machine’s durability. These machines are equipped with AI and IoT features, ensuring a seamless laundry experience.
The AI-DBS (Dynamic Balance System) software maintains a stable washing process. Haier addresses space constraints in Indian homes with a slim, redesigned body that fits easily in kitchens, washrooms, or balconies.
The washing machine boasts an industry-first extra-large 525 mm super drum, providing more space for clothes, improving washing efficiency, and reducing creases. Loading and unloading are made easier, saving users time. The machine also incorporates Anti-Bacterial Technology (ABT), Dual Spray technology, and the PuriSteam function to eliminate bacteria, allergens, and mites.
The Pillow Shape Drum minimizes friction during washing, preserving clothing quality. Its gentle scrubbing action shields garments from damage. The drum’s design includes small holes to facilitate gentle movement, reducing abrasion. The smart dual spray mechanism eliminates lint residue during rinsing, removing allergens from clothes.
Integrated Wi-Fi Control allows users to manage the washing machine remotely via a smartphone. The Haier HaiSmart App simplifies operation, enabling users to choose wash programs, start, stop, and pause cycles, and receive notifications for added convenience.
Quick specifications: 959 Series Front Load Fully Automatic Series (HW90-DM14959CBKU1)
- Capacity: 9 kg
- Slim and Redesigned Body
- 525 mm Super Drum and advanced Direct Motion Motor technology
- 5-star energy rating
- Intelligent Features: AI Dynamic Balance System, Anti-Bacterial Technology, and Wi-Fi connectivity.
- PuriSteam Function, Smart Pillow Shape Drum
- The Haier HaiSmart App
- 5 Years comprehensive warranty with 20 years warranty on the motor
Pricing and availability
The Haier AI-enabled 959 (model: HW90-DM14959CBKU1 – 9 kg) Direct Motion Motor Fully Automatic Front Load Washing Machine is priced at Rs. 56,990.
It can be bought from Haier’s official website and various retailers across India, starting today. This washing machine comes with a 5-year comprehensive warranty and a 20-year motor warranty.
Commenting on the launch, Satish NS, President, Haier Appliance India said,
At Haier, our dedication to customer convenience fuels our drive to innovate, leading us to create solutions that enhance everyday comfort. Our latest offering, the IoT-enabled Front Load Super Drum 959 Series washing machine, is a revolutionary product that harnesses the power of AI to provide simple, intelligent, and personalized laundry solutions.
We are optimistic that this new range will elevate consumer lifestyles and gain widespread acceptance nationwide. The festive season presents us with a chance to innovate and enrich daily life for our customers. With our new product line-up complemented by enticing offers, we are thrilled to join in the celebrations and contribute to the festive cheer.