Huawei’s OLED market share rose to 25 percent in Q1 2024

Apple iPad launch event promo videos jpg.webp


Display Supply Chain Consultants has released its latest report for the global OLED tablet panel market. The report’s data shows that Huawei’s OLED market share has increased to 25 percent in Q1 2024. The company took second place after Apple in the global OLED tablet panel shipment race. The report also mentions that the Q1 2024 OLED tablet panel shipments jumped 131 percent year-on-year to a record high.

Huawei is closing in on Apple who still leads the pack with its new OLED iPads

DSCC’s latest data shows that Huawei is threatening Apple’s dominance in the OLED tablet market. The company is already putting pressure on the iPhone shipments in the Chinese market. It is now doing the same in the global OLED tablet shipments. For Huawei, a major credit goes to the MatePad Pro 11, which accounted for 11 percent of the market. The slate will continue to lead in procurement volumes in Q2 2024 as well.

While Huawei is seeing growth, it still has a lot of ground to cover. As per the report, the iPad maker is ruling the Q1 2024 OLED tablet panel race. The company procured a total share of 47 percent ahead of the launch of the new OLED iPad Pro models, which arrived in May. The 13-inch M4 iPad Pro procured the highest number of OLED panels at 35 percent. It was followed by its 11.1-inch smaller sibling, which had a total share of 12.5 percent.

Overall OLED tablet panel shipments grew an impressive 131 percent YoY

The Q1 2024 was exceptional for the OLED tablet panel market as the total shipments rose 131 percent year-on-year. They are expected to jump another 127 percent quarter-on-quarter and 333 percent YoY in Q2 2024. In the second quarter, it will be another record high as Apple has ramped up the production and shipments of the OLED iPad Pro models.

Furthermore, DSCC’s latest analysis suggests that OLED tablet panel shipments will continue to grow through 2028 as the price gap with LCDs narrows. By 2025, OLED tablets are expected to grab a 16 percent unit share and 55 percent revenue share. Apart from the leading three – Apple, Huawei, and Samsung – there will be more brands joining the OLED tablet market.