The popular noodle brand in Nigeria, Indomie, has been named the Best Social Responsibility Brand of the Year at the prestigious Nigerian Marketing Awards.
At the event held on November 23, 2024, at the Jewel Aeida, Lekki, Lagos, the company clinched the award for its meaningful and lasting impact on society.
According to the organisers, Indomie was specifically recognized for its thrilling but highly impactful community initiatives in the year 2024, particularly through its impactful Indomie Heroes Awards, a nationwide search exercise that seeks to dedicated to identifying, celebrating, and rewarding the heroic efforts of children aged 15 and below.
The Indomie Heroes Award initiative stood against two other top contenders, First Bank of Nigeria for its Spark Initiative and O2 Academy for the Hit and Run Campaign, which were the first and second runners-up, respectively.
In addition, Indomie made the honours list as one of the six brands that received the Iconic Brand of the Year recognition.
This esteemed award pays tribute to brands that have consistently served the Nigerian community, upheld a legacy of excellence, and maintained an impeccable reputation over the years.
“We are delighted that through the Indomie Heroes Awards, Indomie was nominated and awarded with this recognition as the best brand in social responsibility.
“As a brand, we are very passionate about positively impacting the lives of our core consumers, children, and by extension the family. We thank the organizers for putting this together and this tells us that our work as a brand is making an impact,” the Group Corporate Communications and Events Manager for Dufil Prima Foods, Mr Temitope Ashiwaju, said.
He added that the Indomie Heroes Award is designed to invest in the future of our nation and the brand has been committed to this over the past 16 years.
Through platforms such as the Indomie Heroes Awards, the brand is driven by an enduring commitment to celebrating families and championing the well-being of Nigerian children and continually looks for innovative ways to support and inspire children.
It was gathered that the Nigerian Marketing Awards brought together the leading stars in the Nigerian marketing industry and celebrated the remarkable strides players in the marketing sector have made and are making. It also recognises the individuals, agencies, and brands that have shaped the success of the industry and driven its evolution to what it is today.