Interest in Netflix stocks went up by 131 per cent, with signing-up to the streaming platform increasing by 166 per cent after sweeping 15 nominations across numerous categories at the Academy Awards nomination announcement.
On January 24, 2023, Oscar nominations were released, and an analysis of Google search data by AskGamblers showed that Netflix sign-up exploded over to double the average search volume in one day, an unprecedented increase in movie fans looking to stream some of the most popular titles.
Netflix’s most nominated film is All Quiet on the Western Front, a German film set during World War I. The film was nominated nine times in categories such as Best Picture and Best Cinematography. Other feature-length titles from Netflix, such as Blonde, Guillermo Del Toro’s Pinocchio and The Sea Beast, also gained nominations, as well as two documentary short films.
“The Academy Awards are the pinnacle of the awards season, with many filmmakers and studios hoping for recognition from the Academy in this latest nomination announcement.
“With 15 nominations given to films produced by Netflix, it will be interesting to see if these searches translate into sign-ups to the platform and if Netflix will receive even more new customers if they win big during the ceremony in March,” a spokesperson for AskGamblers commented on the findings.