E-commerce giant, Jumia Group reported a 13% year over year increase in revenue to $188.9 million for the full year 2025, up from $167.5 million in 2024.
The company disclosed this in its 2025 full-year and 4th quarter results released on Tuesday.
The Group’s Gross merchandise value also rose sharply, climbing 14% year over year to $818.6 million compared to $720.6 million in the prior year.
The company said GMV growth accelerated through the year, supported by improved execution and stronger customer engagement.
Despite continued losses, Jumia recorded notable improvements across key profitability metrics.
The sharp reduction was largely attributed to lower finance costs and improved operating performance following a pullback from higher margin but capital intensive corporate sales.
Net cash flows used in operating activities also improved to $47.9 million, compared to $57.2 million in the previous year, reflecting tighter cost controls and better working capital management.
In the fourth quarter of 2025, Jumia delivered strong operational momentum across its platform, excluding results from South Africa and Tunisia, which were exited in late 2024.
Nigeria stood out as the group’s strongest market during the quarter, with orders rising by 33% and GMV jumping by 50% year over year, underscoring the market’s growing importance to Jumia’s growth strategy.
Commenting on the results, Jumia CEO Francis Dufay said the group closed 2025 with clear momentum, citing strong GMV and revenue growth, improved customer engagement, and progress toward profitability.
Looking ahead, Dufay said Jumia plans to focus in 2026 on scaling usage across existing markets, improving affordability and reliability, and optimizing its cost structure.
As part of moves to streamline its operations, Jumia in October 2024 announced plans to shut down its operations in South Africa and Tunisia by the end of that year.
Jumia anticipated that reallocating resources to higher-performing markets would significantly enhance the company’s operational efficiency and accelerate growth.
Founded in 2012, Jumia was once hailed as “Africa’s Amazon,” but its journey has been turbulent. The company has faced steep competition from informal retail channels, currency devaluations across its markets, and persistent cash burn.
Meanwhile, the company in its performance update last year highlighted the strategic importance of its Nigeria operation to its recovery as the unit continues to record steady growth in physical good orders and GVM.
Jumia credits its localized business model and infrastructure for its growing dominance in a market where several global competitors are now scaling back operations.
Jumia credits its localized business model and infrastructure for its growing dominance in a market where several global competitors are now scaling back operations.