KPop Demon Hunters is preparing for a franchise expansion in partnership with the owners of Barbie following the Netflix movie’s massive run of success. KPop Demon Hunters‘ critical success and massive viewership has made it one of Netflix’s biggest film success stories in years. The musical fantasy movie currently sits as the most-watched original production in Netflix history.
Its most recent success has come from a limited sing-along theatrical release, topping the box office in the United States and Canada with $19.2 million. Netflix and Sony, who produced the film, already have plans to expand the franchise, including a potential KPop Demon Hunters sequel, alongside additional media such as a TV show and stage musical production.
Now, Netflix has confirmed they are teaming up with Mattel and Hasbro, both of whom have become global co-masters for KPop Demon Hunter toy licensing. According to their press release, the toy companies will be releasing “a full portfolio of toys, collectibles, games, role-play products and more” for all ages.
Mattel will be responsible for developing a plethora of action figures, dolls, collectibles, playsets, and a variety of other accessories, including a HUNTR/X doll set featuring Rumi, Mira, and Zoey. The set featuring the main heroes of KPop Demon Hunters will be available for pre-order starting November 12, 2025, and will ship sometime in 2026.
Hasbro will be creating plushies and electronics, while also using their current brands for collaborative products. This includes Monopoly DEAL: Kpop Demon Hunters, which is now available for pre-order and will ship January 1, 2026. In addition, products from both Mattel and Hasbro will be available at retail in spring 2026, with plans for more releases from 2026 onward.
This product deal is the latest in a long line of successes for KPop Demon Hunters, which has maintained cultural relevance ever since its release on June 20, 2025. The lineup of planned toys and games, with some already coming soon, shows a dedicated push for the film to become a full-on franchise thanks to its initial success.
It’s a deal that’s bound to be lucrative not only for Netflix, but for Mattel and Hasbro too. The popularity of the franchise transcends its younger demographic, meaning the companies can offer a number of collectible products and games for families as well. These products will also likely maintain the series’ popularity thanks to a staggered release schedule.
Since KPop Demon Hunters is ripe for getting the franchise treatment, it also means products that come out will aid in efforts to make the movie successful in avenues beyond the screen. Netflix’s partnership with Mattel and Hasbro will no doubt work in the film’s favor, both as a standalone product and as a lucrative opportunity for the streaming service.
- Release Date
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June 20, 2025
- Runtime
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96 minutes
- Director
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Chris Appelhans, Maggie Kang
- Writers
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Hannah McMechan, Chris Appelhans, Maggie Kang, Danya Jimenez
