VICTORIA, Seychelles–(BUSINESS WIRE)–July 14, 2022–
Global cryptocurrency exchange KuCoin has announced that it has achieved the 20 million user landmark. The new milestone comes after the platform reported a record-high number of registered users in the first half of 2022.
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KuCoin exchange crosses 20 million user milestone (Photo: Business Wire)
Notably, KuCoin attracted over 9.75 million new registered users in the first half of 2022, as reported in the KuCoin H1 2022 report, bringing the total user base count to over 20 million. The figures indicate a doubling of registered users in 7 months, as the exchange previously reported to have achieved the 10 million user milestone in December of 2021. The 219% user base growth in the first half of 2022 is largely attributed to the expansion of the exchange’s operations. In Asia, a year-on-year increase of 659% resulted from the attraction of 5.6 million new users. Latin America, Africa and the Middle East and Europe showed new user registrations at 216%, 152% and 142%, respectively, on a year-on-year basis.
“As the 5th anniversary of KuCoin approaches, the number of registered users has crossed 20 million, which is another milestone for us. KuCoin is at high speed with the support and trust of every user, regardless of market conditions. To express our gratitude to users, we will be providing more innovative products and services around NFT, GameFi and Web 3.0 to help users access the crypto world more easily,” said Kucoin. CEO Johnny Liu said.
The main reason for such user growth is KuCoin’s globalization strategy and focus on new market penetration through improved community and language support for new products and feature launches.
The BRL and EUR fiat trading pairs, as well as BTC/BRL, ETH/BRL, USDT/BRL, BTC/EUR, ETH/EUR, and USDT/EUR, have contributed to the exchange’s penetration into the Latin American and European markets. These factors have allowed the attraction of new users, along with new product launches that strengthen the overall ecosystem of the exchange.
To mark the achievement of the new user count milestone, the exchange will launch the KuCoin Futures Global Team Battle later in July. The first KuCoin Futures Global Team Battle with prizes worth $1 million will give users the chance to win up to $20,000 for joining. The event will also include special leader bonuses, newbie airdrops and other rewards.
The KuCoin exchange is focusing on fueling its globalization strategy to continue entering key markets such as Europe, the Middle East, South Asia, Africa, Latin America and more. The exchange is also striving to provide local products to users while strengthening relationships with local influencers, media channels and other industry representatives to promote crypto education and popularize the use of digital assets.
Launched in September 2017, KuCoin is a global cryptocurrency exchange with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusivity and community action access, it offers over 700 digital assets and currently offers its 20 million users in 207 countries a wide range of services such as spot trading, margin trading, P2P fiat trading Offers futures trading, staking and lending. and area.
In 2022, KuCoin raised more than $150 million in investment through a pre-Series B round, bringing the total investment to $170 million with Round A at a total valuation of $10 billion. KuCoin is currently one of the top 5 crypto exchanges according to CoinMarketCap. Forbes also named KuCoin one of the best crypto exchanges in 2021. In 2022, Ascent named KuCoin the best crypto app for enthusiasts.
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