The Kwara State Government has announced the immediate revocation of all 2024 Signage and Billboard Licences across the state.
This was disclosed in a statement signed by the Secretary of the Task Force Committee on Illegal Billboards and Signage in Kwara, Mr Ibrahim Garba, on Sunday.
The government stressed that it is finalising a new regulatory framework for outdoor advertising, aimed at modernising the state.
Garba stated that the revocation followed an earlier notification on the suspension of all billboard licences in the state.
He added that the identification of billboards was ongoing, while enforcement of removal would commence on March 17.
“The revocation is necessary to facilitate the removal of all unauthorised and improperly erected billboards, posters, and light pole banners across Ilorin metropolis and other urban centres,” he said.
“This temporary measure will allow the state to finalise a new regulatory framework for outdoor advertising.
“The identification of billboards is ongoing; we therefore call on owners of unidentified boards across the state to remove them immediately,” he said.
Businesses and companies operating in Kwara are at the centre of the state’s planned outdoor advertising framework, as the move may introduce a new payment structure and advertising terms for stakeholders.
According to PwC’s Africa Entertainment and Media Outlook 2024–2028, Nigeria’s media and entertainment sector is projected to grow at a compound annual growth rate (CAGR) of 8.6% from 2023 to 2028, outpacing other African markets such as South Africa and Kenya.
In 2023 and 2024, the OOH advertising sector ranked eighth by market size, with its value increasing slightly from $87 million in 2023 to $91 million in 2024.