Our brands are trusted everywhere and, by listening to the people who buy them, we’ve grown into one of the world’s most successful consumer goods companies.
Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep …

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Marketing Manager, UI – Africa

Job Type Full Time
Qualification BA/BSc/HND
Experience 10 years
Location Lagos
Job Field Media / Advertising / Branding&nbsp

PURPOSE OF THE ROLE..

You’ll play a strategic role in opening white space markets across Africa, building global seeding strategies for brands; Dove, Rexona, Sure, Axe, Vaseline, Shea Moisture, Glow and Lovely, Magnum, etc.
You’ll pioneer brand seeding models, leverage digital and shopper marketing to build brands rapidly;
You’ll partner BD teams to analyse the market and lead cross-functional UI teams to land innovations in market fast with impact.

KEY RESPONSIBILITIES:

Driving Marketing Strategy

Leading and driving the global seeding strategy for brands
Developing digital and social marketing plans for seeding and brand launches
Launching key niche brands across white spaces
Overseeing marketing strategy and development of seeding brands

Business Performance Analysis & Planning

Supporting BD managers to ensure OTIF delivery of key strategic projects and targets
Managing Annual Joint Business Planning exercise

Identifying and Capitalising on White Spaces

Evaluating, analysing and mapping white space opportunities for division(s) to recommend strategic brand launches
Launching key niche brands across identified white space markets

Stakeholder Management

Fostering strong relationships with wider UI Marketing team to share best practices and learnings

KEY REQUIREMENTS:

Minimum 10 years of marketing experience in Brand Development and/or Brand Building
A bachelor’s degree in any discipline
Have strong track record of consistency in market delivery
Have excellent communication, negotiation and influencing skills with key stakeholders
Have experience working and leading in cross-functional teams
Have great project management and business process design skills