Thanks to its exclusive national distribution agreement with the pharmaceutical company Aurovitas, the Spanish brand of sensation enhancers Lubets closes its first month in the pharmacy channel with great success. Already implemented in more than a thousand establishments, with greater demand from the north and south of the peninsula, increases its forecasts for the first year to 5,000.
Accompanied by a groundbreaking visual campaign that proposes “the only recipe that makes you sick‘, Lubets has revolutionized the traditional channel with that fresh and transgressive image that characterizes it. This is demonstrated by the results obtained during her first month of collaboration with Aurovitas, in which she has managed to establish herself in more than 1,000 pharmacies, an implementation well above her expectations. With a first offer of 15 products on display, free samples and a fun animation in shop windows, it also enjoys an extraordinary rotation of products, obtaining an average of up to 20 packs per month per branch.
Despite the fact that the initial forecast of greater demand bet on the main cities, the majority response comes from municipalities in the north and south of Spain with few inhabitants, where the same pharmacy supplies several towns. As for references, the flagship product is once again the female orgasm enhancer Lubets, as in other sales channels. The success, without a doubt, is due to the way of Lubets, unprecedented until now, of offering lubricants and other intimate products in the pharmacy, “completely removed from the pathology argument, and based on a more experiential, free and fun reason for use, communicated through messages full of intelligent humor that connect with a broader audience, regardless of age or gender”Explain Alicia Zurita, founder and CEO of Lubets.
Formulated with ingredients of natural origin and extracts from certified organic crops, Lubets products are marketed in packs of 10 single doses that are applied with two fingers and in one click, in line with new, more sustainable consumption habits.and driven by the trend conveniencewhich requires suitable formats to consume wherever and whenever.