Madica, a structured investment program designed for pre-seed stage startups in Africa, has announced an $800,000 investment in four startups from Egypt, Morocco, Tunisia, and Tanzania.
According to a statement on Wednesday, these startups include Medikea (Tanzania), Motherbeing (Egypt), Pixii Motors (Tunisia), and ToumAI (Morocco). The latest portfolio features underrepresented founders or startups from underserved regions, spanning AI, FemTech, mobility, and healthcare.
Each startup has received an investment of up to $200,000 and will participate in Madica’s comprehensive investment programme which includes 18 months of support through a highly personalised curriculum, hands-on mentorship, and two fully-funded week-long founder immersion trips to key local and global ecosystems, including Cape Town and London.
These trips offered startup founders expert-led sessions, networking with potential investors, customers, and other stakeholders, as well as in-depth workshops on investment readiness, organisational culture, and team building.
The portfolio companies will also gain access to executive coaching opportunities and access to Madica’s global network of investors for follow-on funding, all designed to spur growth and ensure the long-term viability of the startups.
This new funding marks Madica’s North Africa investment debut and reaffirms its commitment to backing mission-driven founders building solutions in markets often overlooked for VC funding.
Launched in 2022 and affiliated with Flourish Ventures, a global fintech venture capital firm with purpose, Madica is a sector-agnostic investment program designed to address structural gaps in Africa’s startup ecosystem.
The programme tackles key challenges startups face, such as limited access to capital, a scarcity of investors, and insufficient mentorship. It also provides the structured support necessary for startups to resolve critical issues and foster innovation, entrepreneurship, and wealth creation across the continent.
Commenting on the new portfolio companies, Mr Emmanuel Adegboye, Head of Madica, said, “In our first full year of investments, we made six new investments, bringing our total number of backed startups to eight.
“What’s particularly exciting is that we set out to build a portfolio with at least 50 per cent gender diversity in their leadership teams. We are currently exceeding that goal in addition to a significant portion of our portfolio having female CEOs.”
“Additionally, these investments span eight different countries and six diverse sectors, which is exactly the kind of portfolio diversity Madica aims to achieve across underrepresented geographies, sectors, and founder profiles,” he added.
On her part, Ms Nour Emam, Co-Founder and President of Motherbeing shared, “When Yousef and I started Motherbeing, our goal was clear: to empower women with knowledge and resources for informed reproductive health decisions, free from societal norms. Building this solution has been an incredible journey, and we’re thrilled to have Madica’s support in advancing our mission.
“We look forward to the program’s invaluable insights, opportunities, and support as we scale and improve health outcomes for women in the region.”
“We are thrilled to have Madica’s support as we strive to become Africa’s first e-scooter exporter,” shared Mr Anis Fekih, CEO of Pixii Motors, adding that “Madica’s investment program, combined with Flourish Ventures’ global expertise in supporting entrepreneurs, provides the operational and strategic backing we need to accelerate our growth and make a global impact.”
The Madica team has also added accomplished entrepreneur, operator, and investor Mr Yoeal Haile as a mentor. He will bring his deep expertise and local operational insights to support Madica founders in scaling their ventures.
Since its launch, Madica has invested in tech-enabled startups, including Kola Market, GoBeba, NewForm Foods, and Earthbond, and has remained a vocal advocate for gender diversity in African tech.