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Matrix expands leadership team to assist in the execution of its growth strategy for both the Admiral and Monarch product suites



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“We are excited to expand our team and expertise, all while continuing to build a suite of product solutions that will not only support the media advertising sales transformation, but accelerate its growth and, ultimately, promote advertising buying and selling.” Will simplify the way” Mark Gorman, CEO, Matrix

Pittsburgh (PRWEB) July 14, 2022

Matrix, the only global advertising sales platform built for media, has announced a significant expansion of its leadership team, allowing the company to accelerate its growth strategy that includes the deployment of its new sales gateway, Admiral, and the Monarch suite. Important detail is included. -Media and enterprise level revenue management solutions. Media industry veterans, Rob Kohn and Gabriella DiMaggio have joined the company in new roles as Chief Product Officer and Director of Program Management, respectively, while Evan O’Toole joins Matrix as VP, Success and Service. These three individuals bring knowledge and expertise to the company’s ever-growing team of smart, talented and driven individuals.

These additions to the leadership team will be critical to bringing Admiral to market and expanding the Monarch product suite to include networks, digital and platforms, as well as delivering an elevated level of success to customers across all media sectors. Admiral will be developed and released in several phases. The first phase will include a proposal workflow for Traditional Linear to be released during the fourth quarter of 2022, with an initial end-to-end experience from buyer demand through order fulfillment for Traditional Linear, Digital and OTT by 2023. Will be delivered by the end of the second quarter. Monarch Network will be GA in Q3, 2022.

Rob Kohn, CPO

Rob Kohn brings with him over 35 years of development and product experience in the media industry. Leveraging his expertise in designing and manufacturing enterprise-level systems for agencies, workflow systems for content providers, and media measurement systems, Rob will lead the team’s efforts in bringing the Monarch suite to market. Prior to joining Matrix, Rob worked at companies that have become Mediaocean, Imagine Communications, Tivo and Comscore over the years. He was most recently with Hudson MX where he designed their purchase workflow and bill/pay system.

Gabriella DiMaggio, Director, Program Management at Matrix Sales Gateway (Admiral)

With over fifteen years of experience in both technology and operational roles in the media industry, Gabriella DiMaggio joins Matrix Solutions as Director, Program Management for Admiral. In this role, Gabriella will serve as a champion for bringing the new Gateway product to fruition and liaise between all of the partners invested in Admiral, including CoxReps, Gray Television, Hearst Television and Graham Media. Prior to joining The Matrix, he served as the VP of Services at Xandr, leading an event management team at HBO. She has also previously had roles on Bloomberg, Viacom and MTV Networks.

Evan O’Toole, VP, Service and Success

Joining the team as VP, Service and Success, Evan O’Toole will lead the company’s service and success teams, ensuring usage optimization and customer satisfaction, as well as helping to expand the team and its services as The company and its suite of products continues to grow. , Prior to joining the Matrix team, Evan was with, Ticketmaster, The Princeton Review/, and most recently, Hudson MX.

“We are excited to expand our team and expertise, all the while continuing to build a suite of product solutions that will not only support the media advertising sales transformation, but accelerate its growth and, ultimately, promote advertising buying and selling.” will simplify the way,” Matrix CEO Mark Gorman shared. “We are deeply focused on helping our customers compete and succeed, no matter which media industry segment they sell to.”

For more information about Matrix, visit:

About Matrix Solutions

Matrix Solutions is a forward-thinking technology company that empowers the world of media advertising sales with intelligence, technology and expertise. It provides the technology back bone for an end-to-end workflow for sales organizations transacting in the media marketplace. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, providing the CRM and business intelligence needed to optimize inventory, while Matrix Sales Gateway, a sales-side dedicated platform Allows for ingestion and dissemination to serve as Data from all providers in the ecosystem that participate in the negotiation and execution process. Matrix Media manages over $13 billion annually in advertising revenue, has over 10K users, maintains a renewal rate of over 95%, and has established the annual Media Advertising Sales Summit and the Media Advertising Sales Council (MASC). – These two bring together industry leaders. Drive the future of media advertising sales. For more information please visit:

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