African telecommunications giant, MTN Group, may be foraying into the streaming landscape as part of plans to expand its footprint.
The company planning to develop a new video streaming platform that may compete with the likes of Netflix, Prime Video, and Showmax, owned by Multichoice.
The firm, according to a limited statement, is building a partnership with Synamedia, a video software provider, and will be targeted at mobile and fixed broadband subscribers across Africa.
“This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent,” MTN said in a statement on Monday.
“The service will leverage Synamedia’s advanced, cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content and free streaming channels with targeted advertising,” it added.
Each market in which the media platform is launched will “benefit from a curated content strategy, thoughtfully adapted to local cultures, languages and viewing habits – ensuring deep relevance and strong audience resonance across the continent,” MTN further disclosed.
Speaking on this, Synamedia CEO, Mr Paul Segre, said in the statement, “By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
It is not immediately clear what the steaming platform will contain but already established platforms like Showmax have varied content including television shows, sports, and films.
Business Post gathered that MTN is expected to provide more details on the move in coming days.