A festive campaign designed to blend culture, lifestyle, music, generosity, and digital engagement into one connected celebration that brings millions of Nigerians together across cities and communities has been launched by MTN Nigeria.
Known as VibeTide, this initiative will continue throughout the festive months with a rich mix of activities designed to meet Nigerians wherever they gather.
The campaign came alive this morning with Y’ello Santa, a multi-city activation that lit up Lagos, Abuja, Port Harcourt, Kano, Ibadan, and Enugu with surprises, gifts, entertainment, and heartwarming interactions.
Thousands of Nigerians were celebrated and rewarded as MTN teams visited high traffic locations to create spontaneous festive moments. The turnout and excitement across the cities reflected the early momentum that the season typically brings.
To support the influx of returnees and tourists arriving for the holidays, MTN would introduce integrated bundles designed with the I Just Got Back (IJGB) community in mind.
Many travellers rely on mobile data the moment they land, using it to navigate busy cities, book rides, find events, make cashless payments, and stay connected to family and friends.
These affordable and reliable options ensure that visitors can settle in quickly and enjoy the festive experience without connectivity barriers. The bundles would be available through the yellotide portal, regular channels and the MyMTN app.
The dedicated portal for the initiative serves as the digital gateway for the entire campaign. It provides customers with access to exclusive event tickets, curated experiences, giveaways, and up to date information on all VibeTide activities, giving Nigerians an easy and personal way to stay plugged into the celebration.
YelloTide will run across November and December and extend into early 2026. It combines on ground activations, digital engagement, talent showcases, and community focused surprises that reinforce MTN’s commitment to celebrating Nigerians and powering shared experiences. Whether in bustling cities or in hometowns with family, MTN is placing itself at the heart of the celebrations, giving Nigerians more to enjoy and more to remember this festive season.
The Chief Marketing Officer of MTN Nigeria, Ms Onyinye Ikenna Emeka, said VibeTide was created to elevate the energy and emotion of the season, noting that it celebrates the joy Nigerians naturally bring to this time of year.