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Netflix May Soon Get Cheaper, Ad-Supported Plan: Here’s Why

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Netflix MySmartPrice
Netflix MySmartPrice

Netflix could soon get inexpensive, ad-supported subscription plans, the company’s CEO, Reed Hastings, stated in the Netflix earnings call for the first quarter of this year. Talking to investors and analysts, Hastings stated that Netflix would be open to exploring the potential that advertisement-based viewing plans, that would be cheaper for users to subscribe to, in a bid to get the service to reach more users. Hastings’ words come as Netflix, for the first time in over a decade, lost subscribers from its platform.

Netflix May Undergo a Sea of Change, Soon

The effect of the present market is such that Netflix, which has been quite rigid about the way they operate and how they want their user experience to be, is now considering a sizeable change in the way the company thinks, Hastings told analysts yesterday. While he did cede that he doesn’t quite prefer the “complexity of advertisement” over the “simplicity of subscription”, he now realises that Netflix already reaches a high number of households within its target audience. To grow beyond this, the platform needs to bend its ways.

This is where the cheaper ad-supported plans come in. Hastings, however, said that these plans would be explored and studied in the market over time, and could take up to two years to materialise. It is interesting to note that Netflix mentions ad-supported plans to be “cheaper”, and not something that users can view for free in exchange of seeing ads. Services today typically only offer either free, ad-supported viewing or a completely ad-free experience in return for a subscription fee. If Netflix decides to run ads but still charge users a fee, it remains to be seen how users would react to that.

It is important to note that Netflix is already among the most expensive streaming services in India. The company’s basic plan, which gives only mobile access and at a paltry 480p resolution, costs over Rs 1,500 per year. In comparison, Amazon’s Prime Video, which is one of its biggest rivals in India and around the world, charges Rs 1,499 for a bundled plan that gives e-commerce and music streaming benefits as well – alongside streaming through multiple devices and at full 4K resolution.

It not remains to be seen how all of this matures going forward. Netflix disclosed in its latest earnings report that the company lost 2 lakh subscribers in the first three months of 2022, and in its estimates for the next quarter, said that it could lose a whopping 2 million (20 lakh) more – a figure that it would want to stem, soon.

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This Feature is Coming to WhatsApp – Silent Exit

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If you’re a WhatsApp user and you found yourself added to a group without your knowledge, and you don’t want to annoy the person who added you probably because it’s a family member, well worry not as WhatsApp is working on a feature that will make you secretly leave a group without anyone noticing.

According to the latest report from Wabetainfo, an update is in work that would allow WhatsApp users to leave groups silently. A screenshot of the upcoming feature shows that when you leave a group, other members won’t be informed about your exit. Only you and the WhatsApp group admin will be notified that you’ve left the group.

WhatsApp group exit

What this means is that when you exit a group, WhatsApp normally adds a system message in the chat to inform all participants that you exited the group; but with this latest development, only the group admins will be notified that you left a group. Group admins should always be notified about what happens in their groups, so it is needed to show them who exited a group.

The feature is still in development, and it will be rolled out fully once it’s tested in the coming weeks.

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Infinix Launches Note 12 VIP With 120W charging, 120Hz screen, 108MP Camera

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NOte 12 vip

Infinix has added another member to the infinix Note 12 series dubbed as Infinix Note 12 VIP, and it supports 120W Hyper Charge.

Infinix Note 12 VIP

NOte 12 vip
Infinix Note 12VIP

Infinix Note 12 VIP features a 6.7” AMOLED display with FHD+ resolution, similar to the original Note 12 display, but noticeably more capable. This is a 10-bit panel with 100% DCI-P3 coverage and 120Hz refresh rate (plus 360Hz touch sampling rate).

Looking at the cameras, the main camera on the back has a 108MP sensor (1/1.67”, 1.92µm pixels after 9-in-1 pixel binning), 13MP ultrawide-angle camera as well as the Laser AF system.

Infinix note 12 vip

The new Note 12 VIP have 16MP selfie camera and XOS 10.6 software (based on Android 12) and run 8GB of real RAM and can enable 5GB of virtual RAM.

The device is housed by a 4,500mAh battery that supports 120W Hyper Charge technology.

The Infinix Note 12 VIP will be available soon in select regions at $300. You can visit the official site, which will guide you to a store near you.

Infinix Note 12 G96

The second device launched is the Note 12 G96 named after the Helio G96, a 12nm chipset (2x A76, 6x A55, Mali-G57 MC4).

infinix note 12 g96
Infinix Note 12 G96

Infinix Note 12 G96 features a 6.7-inch FHD+ AMOLED display with a 60Hz refresh rate. Under the hood, the smartphone is powered by MediaTek Helio G96 chipset paired with up to 8GB of RAM and up to 256GB of internal storage. The smartphone runs on Android 12 OS out of the box.

Infinix note 12 G96
Infinix Note 12 G96

When it comes to camera, the device features a dual lens camera setup at the back with 50MP primary lens and a 2MP depth sensor. For video calls and selfies, the smartphone comes with a 16MP front-facing camera.

The Infinix Note 12 is housed by a 5,000mAh battery that supports 33W fast charging. The Infinix Note 12 (G96) will sell for $200. More details at the official site.

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