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New updates to the Ethical Shopping hub on Microsoft Bing



This Earth Day we’re excited to announce a number of updates to the Moral Purchasing expertise on Microsoft Bing.

We first launched this expertise final 12 months within the UK, and immediately we’re excited to announce that we have expanded to extra locations – the US and Canada in English.

As a reminder, the hub gives style prospects with classes like eco-friendly, upcycled, or fair-trade style, in addition to offering all-up rankings for the way moral a given model is, the place attainable. These rankings, powered by Good on You®, are a median of the scores for every of the three focal areas: individuals, planet, and animals.


Our aim from the start was to assist our customers do their half in combating the environmental problems with immediately, and bringing these rankings and buy choices to extra prospects world wide helps us obtain this.

We have additionally up to date the design of the listings on the Purchasing outcomes web page, in gentle of analysis that underscored customers’ want for elevated visibility into sustainability claims. For instance, hover over a list, and you may see not solely the general model score for the model, however the eco-friendly standards it performs nicely on. This lets you simply store in alignment together with your values ​​– if a product being vegan is most necessary to you, for instance, or if its not being recycled is a deal-breaker.

Lastly, we have expanded the expertise to point out up once you search related queries on This ensures you will discover your approach to the Moral Purchasing hub irrespective of the place you’re within the Bing ecosystem, from throughout the Purchasing tab or if one thing sparks your curiosity whilst you’re looking out normally.


We hope you are as excited by these updates as we’re, and hope you discover they make it easier to store with objective. We stay up for bringing this expertise to extra markets and extra manufacturers quickly.




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