The United Kingdom and Nigeria have officially launched the Creative Industries Technical Working Group to deepen bilateral ties and create a robust framework for growth within the creative sectors of both nations.
According to a statement on Tuesday, the launch of this Working Group and a match-making event for UK-Nigeria creatives industries leaders in London represents a milestone in the UK-Nigeria relationship, designed to boost innovation, cross-border creative collaborations, and drive sustainable economic growth and development.
The events provided a dynamic platform to explore new opportunities and form commercial alliances within key creative subsectors such as film and TV, music, fashion and design, architecture, advertising, and gaming.
By prioritising collaboration and cultural exchange, the initiative is poised to foster long-term growth, enhance job creation, and unlock new pathways for creativity and innovation in both countries.
The statement added that a terms of Reference and joint work plan for 2025 were also agreed upon to guide the Group’s focus and efforts.
Speaking on the significance of the launch, Ms Florence Eshalomi MP, the UK’s Trade Envoy to Nigeria and Co-Chair of the UK-NG Creatives Technical Working Group, remarked that, “Our nations share a rich cultural bond and a deep belief in the transformative power of creativity, through music, film, fashion, and arts.
“This initiative, rooted in our landmark Enhanced Trade & Investment Partnerships (ETIP), will drive stronger trade ties, foster deeper collaboration, and unlock the full potential of our creative industries,” adding that, “By enhancing market access and investing in skills, we are opening doors to new opportunities that will create jobs and boost economic growth in the UK and in Nigeria.”
Emphasising the need for deeper creative and cultural ties, Mr Obi Asika, Director General of the National Council for Arts and Culture and Co-Chair of the UK-NG Creatives Technical Working Group in Nigeria, added “Nigeria’s creative economy is a global force, driven by our storytellers, musicians, designers, and digital innovators.
“From Nollywood to Afrobeats, fashion to gaming, our industries are reshaping global culture and commerce. However, to unlock the full potential of this sector, we need strategic investment and support not just in talent, but in the institutions and infrastructure that will sustain long-term growth.”
Representing Mr Asika from the Nigerian side, Prince Baba Agba, Special Assistant to the President of Nigeria on Creativity, underscored the importance of leveraging UK expertise for impactful collaborations.
“The UK’s creative industries stand as a global benchmark for institutional excellence, market distribution, and innovation. We are eager to tap into your expertise for meaningful partnerships. This Working Group isn’t just about discussions – it’s about taking concrete actions that will yield tangible outcomes for creators, businesses, and industry stakeholders on both sides,” he noted.
Also speaking on behalf of the music industry, Mr Adedayo Ayoade, Product Lead at Gbedu Labs, said, “The future of Nigeria’s music industry lies in live experiences, innovation, and global collaborations. The launch of the Creative Industries Technical Working Group, under the ETIP framework, represents a significant first step towards bridging cultures and amplifying the voices of the next generation.”