A new Corporate Affairs Director has been appointed by Nigerian Breweries Plc and he is Mr Uzodinma Odenigbo, who succeeds Ms Sade Morgan, elevated to a global role as Heineken’s Corporate Affairs Director for Africa and the Middle East.
A statement from the leading brewer disclosed that Mr Odenigbo would assume the new role from Thursday, May 1, 2025.
The new image-maker of Nigerian Breweries boasts an MBA and a PhD in Mass Communications with a passion for building emotional connections, discovering new frontiers and leading an active lifestyle.
Since joining the firm in 2017, Mr Odenigbo has been responsible for Public, External and Government Affairs, first as Public Affairs Manager for the South of Nigeria. He has subsequently led the critical public affairs agenda pan-Nigeria while also providing strategic direction for the Regional Corporate Affairs Managers.
Significantly, he delivered a comprehensive stakeholder engagement and communications framework as part of the project team for implementation of the 2024 Nigerian Breweries business recovery plan, achieving zero business disruption and negative media coverage amongst other critical outcomes.
As part of his personal development plan, he was in July 2024 selected for an important Short Term Assignment (STA) as Corporate Affairs Director, Brarudi, where he joined the local Management Team.
Between July 2024 and March 2025, he successfully led the Corporate Affairs agenda for Brarudi, driving the launch of a reputation campaign anchored on sustainability, elevated internal communications with positive impact on climate scores, championed the Optimal Business Climate agenda with concrete results on export, local sourcing and the ongoing advocacy to avoid negative excise impacts from tax harmonization in the EAC region.
Over the period in Burundi, he further enhanced the CA team capabilities and operationalized the 2025 CA playbook to position the team to meet critical deliverables even after his return to Nigeria.