Leading global crypto exchange OKX announced a partnership with four-time Olympic champion Scotty James.
James and OKX will work to present winter sports fans the possibilities of crypto trading and web3 and help them make more responsible and wiser investment decisions, Coin Journal learned from a press release.
The four-time Olympic champion will play an ambassador role when OKX launches its Global Brand Campaign.
Learning from the discipline of athletes
According to OKX Chief Marketing Officer Haider Rafique, investors and traders would benefit from an understanding of how athletes train with discipline. They can also learn how to improve their physical and mental condition. He noted:
If most traders trained as athletes, our community and industry would grow in a much healthier way than it does now, where emotions spoil trading. Scotty is likeable and approachable but a world class athlete. He was very excited about our vision and wanted to help us build a generation of smart, disciplined and healthy traders and investors who take the time to train because they take these markets seriously.
James is also a close friend of fellow OKX Ambassador and Formula 1 driver Daniel Ricciardo and a popular social media personality. He said:
I always work towards a healthy lifestyle, push to stay innovative and do everything I can to maintain a strong work ethic. I always try to learn new things. I apply these values to both the graphs and the halfpipes, and OKX shares them as well. This makes this collaboration very promising.
OKX will guide James in leveraging the opportunities that web3 offers, such as helping to plan new metaverse winter sports experiences and launching unique NFTs.
James’ fans will be able to follow him on his crypto trading journey, teach them how to improve their trading skills and give them a view of his life from the halfpipes.
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