Shown in a preview clip for Workday’s upcoming ad, Ozzy Osbourne can be seen donning a button-down shirt and tie as he portrays a new office employee for some sort of corporate job. “Who’s the new guy?” a worker asks their desk neighbor, while staring at the “Crazy Train” crooner. “I don’t know,” the other person replies. “But he’s supposed to be some kind of rock star.” Moments later, Osbourne turns around and says to the duo: “Which one of you wants a piercing?”
The Osbourne cameo will surely serve as a much-needed public shot in the arm for Workday, which recently had to cut about 525 jobs — or 3% of its workforce — in the latest tech industry downsizing, according to CNBC.
”This ad reflects the evolution of our brand over the past 17 years to where we are today, and supports the next stage of our growth,” said Workday exec Pete Schlampp in his previous statement. “We see being part of the Big Game as an immense opportunity to show up for and entertain new and diverse audiences.”
According to reports, Workday plans to use the Osbourne Super Bowl ad to help boost its status with consumers and potential hires, with the company intending to keep hiring and growing through the fiscal year 2024. It’s ultimately unclear if Workday plans to keep deploying celebrity ads in the future as a way to stimulate its growth.