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Pantone reveals its Color of the Year for 2023

Just like every year, Pantone Color Institute has come up with the announcement for Pantone’s color of the year for 2023. The globally acceptable organization found its color of the year for 2023 between the color wheel having red to blue colors. Which will be the essence of 2023 in terms of everything that can relate to the specific color.

Read ahead to know more about Pantone color of the year for 2023 announced.

Pantone Color Institute announces color of the year for 2023

With 2023 just around the corner, we have Pantone Color Institute already making its announcement about the color of the year for 2023. Hence, we have the Pantone Color Institute announce its color of the year for 2023 as Viva Magenta. Every year the institute comes up with a color of the year.

As we had 2022 with the color of the year as Very Peri. While now the essence of 2023 is going to be in the Viva Magenta color. That will be having its own meaning and impact for 2023.

How is Pantone color of the year is chosen?

Pantone Color Institute chooses its color of the year every time going through some set of research and even gut instinct. That makes the company get a color code anthropology. Choosing the color involves taking into account fashion, trends, car designs, social media, and all.

As Viva Magenta was all around visible. The color of 2023 was chosen as the “contemporary cultural agency” as per Vogue magazine. Meanwhile, every color chosen for the year is symbolic of something.

What is Viva Magenta symbolic of?

Now as Viva Magenta is the color of the year for 2023 by Pantone Color Institute. We have this color to be symbolic of some feel as well. Whereas per experts, Magenta is a color symbolic of audacity and is vivid. The color represents resilience, optimism, creativity, and more.

Not to miss, the color is also an inspiration by cochineal. Which is a beetle-type insect. That represents survival, bravery, and fearlessness. Further, that’s relatable to mankind. That dealt with the struggle in the last two years. Hence, all expect that the color of 2023 would bring some good vibes in the new year.

Ruchi Singh

I’m a passionate writer who believes in the magic of words. I’m a former magazine writer and I love reading books that makes people grow to a better person. Every word holds an energy and I use them to create a positive beautiful life. #StayPositive #StayBlessed

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