Gospel singer Nathaniel Bassey has opened up on the reason he refused to monetise his viral Hallelujah Challenge on YouTube.
Bassey, while speaking during one of his live sessions of the ongoing challenge, explained that he got a divine instruction not to monetise the platform.
According to him, people are dragging him because he failed to monetise the platform.
“People are dragging me because I didn’t monetise my YouTube channel for the Hallelujah Challenge. I won’t monetise it, God didn’t tell me to,” he said.
The gospel minister also lamented that some individuals have created fake accounts to rebroadcast his live sessions in a bid to make money from his ministry.
“There are people that now join the Hallelujah Challenge on fake pages. Some criminals take the feed from my page and air it just to make money,” he added.
The Hallelujah Challenge, which began in 2017, is a month-long midnight worship session that gathers thousands of participants across the world on Instagram and YouTube. It has grown into one of the most followed Christian online events in Africa.
Fans have debated the financial potential of the worship programme, with some estimating that monetising it could have generated over ₦1 billion in ad revenue due to its large global following.
Bassey, however, maintained that the Hallelujah Challenge was never about money, saying his choice not to monetise was an act of obedience to God’s leading.
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