Host, Ebuka Obi-Uchendu, widely recognised as Ebuka, unveiled a new set of housemates on Saturday in a lavish brand-new house for the 10th edition of the Big Brother Naija (BBNaija) reality TV show.
Naijaonpoint reports that shortly before the live premiere of the reality show on Saturday, the newly-designed BBNaija House was officially unveiled with a dramatic reimagining blending sleek Scandinavian minimalism with expressive African art motifs.
Warm wooden accents, glass walls and curated abstract art lend the interior both elegance and theatrical flair.
The open-plan living space, anchored by a circular lounge with plush sofas and bold décor, is designed to provoke interaction and tension among contestants.
The communal kitchen in Biggie’s house doubles as a high-tech showroom, stocked with branded appliances from major sponsors.
Smart fridges, sensor‑controlled ovens, touch‑screen counters and an AI‑driven grocery system signal the commercial scale of the show.
Bedrooms Built for Drama
Naijaonpoint observed that the themed bedrooms are engineered as a psychological arena:
- Midnight Desert, with deep earth tones and gold lighting, fosters introspection and alliance‑forming.
- Solar Flare, with neon and shifting LED lighting, heightens emotion and restlessness.
- Zenith, minimalist and calming, offers a reprieve and quiet planning space.
New Housemates Unveiled
At the Season 10 launch, organisers introduced the first four housemates: Zita, Ayomide, Sultana, and Doris, each bringing unique backstories and personalities.
Sultana, known as a plus‑size model from Adamawa, stood out for her unpredictability and confidence. Doris from Ogun State, an Aries and content creator, was introduced as “intensely single” and ready to claim her spotlight.
Earlier, the Executive Head of Entertainment at MultiChoice, Busola Tejumola, confirmed the season officially kicked off with a ₦150 million grand prize, the highest yet, to be awarded on October 5, after 10 weeks of competition.