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PlayStation Stars Loyalty Program Explained

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In a PlayStation.Blog post, Sony revealed PlayStation Stars and offered information about how the program would work. PlayStation Stars will be free to join and the program will present different campaigns and activities for players to take part in to earn rewards. VP of Network Advertising and Loyalty & Licensed Merchandise Grace Chen offered some examples of what players could expect, saying, “you’ll earn rewards by completing a variety of campaigns and activities. Our “Monthly Check-In” campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.” 

While “rewards” is a vague word, it stands to reason that completing activities will either net players a predetermined digital prize (a system theme for example), points, or a newly detailed Digital Collectible. Chen Describes Digital Collectibles, saying, “They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation.”

After earning some points, players will be able to redeem them for a wallet balance or for certain items in the PlayStation Store. As an added bonus, any PlayStation Plus members of any tier that enroll into PlayStation Stars will earn points on purchases through the PlayStation Store. Sony plans to launch PlayStation Stars later this year.

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