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PR Nightmares: Why Your Client Should Never Find Negative News Before You Do

PR Nightmares Why Your Client Should Never Find Negative News Before You Do

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client: “Hey, did you […]

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