Williams, Ariz. (PRWEB) 14th July, 2022
Trust Relations, a rapidly growing strategic communications and integrated marketing agency, announced today that Reflect, an award-winning leader in anxiety techniques for tackling mental health, mindfulness, meditation and relaxation, has appointed the global firm as the Official PR Agency of Record Is. The partnership demonstrates Trust Relations’ expertise in consumer tech PR, as well as the agency’s continued growth, as the firm has doubled in size and revenue each year since its inception four years ago.
Reflect worked with Trust Relations to raise awareness of the Reflect Orb and app as a new consumer tech solution among mainstream, health and wellness, consumer technology and lifestyle publications. The Cozy Wellness Companion/Orb uses your body’s cues to provide color-coded indicators, leading to greater awareness of your unconscious mental state and response to relaxation techniques as it allows you to return to your most calm self. guides for.
Trust Relations was positioned to position Reflect as a leader in consumer health and wellness technology as burnout, depression and anxiety have reached all-time highs and affect an estimated 625 million people worldwide. . Additionally, the agency was recruited to showcase Reflect’s executive leadership team with an impressive background in neuroscience and innovative product design.
“Mental health awareness continues to rise, as has the practice of meditation, which has tripled in the US over the past decade,” said Noga Sapir, Reflect’s founder and CEO. “Especially in a post-COVID world, we anticipate that more people will be looking for health tech tools to take care of themselves from the safety and comfort of their homes. The time has come to bring more awareness to our mission to help people better manage their stress and anxiety. We are thrilled to be working with the Trust Relations team to spread the word about how users, especially stressed and overwhelmed millennials, can take control of their well-being and develop long-term habits for better mental health. can build. ,
Reflect helps users gain control of their mental and emotional well-being by developing everyday habits that lead them to a state of relaxation. Its two-part system combines the Reflect app with the Reflect Orb, which measures heart rate variability (HRV) and electrodermal activity (EDA) to provide visual feedback on a user’s mental state. The soft orb’s ring of flashing lights changes color in response to your stress level and mental state. When paired with the Reflect app, users can schedule and track their meditation/self-reflection sessions, journal about their feelings and experiences, and learn more about how to achieve an optimal state of calm. How neuroscience and mindfulness can work together.
The Trust Relations team developed a comprehensive media engagement plan to increase overall brand awareness and elevate Reflect’s executive team as an industry leader in holistic wellness. To achieve this, the team targeted journalists in the health and wellness, technology, consumer goods and lifestyle verticals, as well as engaging editorial contacts and influencers to generate product reviews in high-value media outlets.
“It’s one of the coolest consumer tech products I’ve ever seen, and I think it will fuel a new consumer tech trend. When you meditate (hence the name), it reflects back to you, no matter what. You are reaching your highest state of relaxation. The goal is to achieve a glowing white orb that lets you know that you have reached the pinnacle of a state of relaxation biologically, as well as mentally and spiritually,” the Trust said April White, President and Founder of Relations. “Mental and emotional health and wellness has been top of mind to deal with the heightened levels of anxiety during the pandemic. Companies like Reflect are providing real solutions to help people navigate and self-regulate their mental and emotional state during this time of uncertainty. We are proud to work with Noga and his team to showcase Reflect’s mental health and wellness solutions to the media, to help educate people on how to better prioritize their mental health. ,
About trust relationships:
Trust Relations, established in 2019, is a virtual strategic communications firm that builds nimble and proactive “Dream Teams” for clients through a national network of the industry’s best and brightest practitioners. “Trust Relations” is a term coined by President and Founder April (Margulies) White to describe a new approach to strategic communication focused on communicating the authentic actions, values, and goodwill of customers. In technology, trust relationships are a governance and communication link between two domains. In communication, they are the bond of mutual respect between a brand and the people it serves. The firm excels in identifying inspiring ways to showcase its brand value to customers by identifying supporting evidence points and thinking up creative activities that showcase your unique story and value proposition. For more information visit https://www.trustrelations.agency/
about the reflection
Established in 2018, Reflect is a first of its kind product, uniquely designed to leverage biofeedback technology to help customers achieve better overall wellness. The Reflect Orb has become one of the most anticipated tech tools for health and wellness, launching in 2022. The Reflect Orb is a soft and comfortable wellness companion that blends neuroscience and textile design together. The Orb harnesses the power of biofeedback to bring users to their unconscious state of awareness and influence their reactions through various relaxation techniques. Additionally, the orb is linked to the Reflect app which helps users track their progress on their wellness journey. With regular use, consumers learn how to relieve stress, reduce anxiety and achieve relaxation. Learn more at http://www.meetreflect.com.
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