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Roku is officially launching its own line of TVs starting at $119

Roku is finally starting to expand in a big way, announcing its own TV lineup at CES 2023. The new TVs will be divided into two lines, the Roku Select and Roku Plus Series. Roku Select will offer more affordable models, while the Roku Plus Series will feature more premium features. When it comes to models, you’re looking at 11 different options, and as far as size is concerned, you’ll be able to choose from 24 inches, all the way up to 75 inches. When it comes to pricing, Roku has announced that its TVs will start at $119 and go up to $999 on the high end.

While Roku has partnered with TV manufacturers before, this will be the first time the company has designed and built its own TVs. There’s no doubt that these new TVs will pair well with some of our existing home theater audio products, which have seen releases over the past few years. The Select line will come with Roku Voice Remotes, while the Plus series will arrive with the Roku Voice Remote Pro, which offers hands-free controls, a lost remote finder, a rechargeable battery, and a headphone hack for private listening.

It’s been a long road for Roku, as it initially introduced its own set-top box in 2008 before branching out to bring its built-in services to smart TVs. Now, the company is finally launching not one, but two lines of TVs in 2023. For now, there’s limited details on the units, with no specs in the press release. While it will likely try to tackle a wide variety of features, it will face stiff competition from the likes of Amazon, Samsung, LG, and more. For now, we just have to be patient, waiting for them to arrive sometime in the spring of 2023.



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