Samsung’s Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009. It’s one of the longest-running brands in the smartphone industry, but all good things must come to an end someday. According to a new report, it looks like Samsung might drop the Galaxy branding for its premium devices in the near future.
Information about this is still rather early and scarce. It’s the end of the year, and rumors about Samsung’s next wave of phones are ramping up. However, we’re still a few months away from the official announcement, so there’s still time for changes to be made. Take this information with a grain of salt.
Samsung could drop the Galaxy branding for its premium phones
The report states that Samsung is mulling over introducing some new names for its future phones. If this news is true, we won’t see a rebrand of all of Samsung’s products. We’re likely to see the rebrand for its most premium devices. So, it could pertain to the top-tier Galaxy Ultra devices. Samsung could establish a separate brand for its most expensive phones.
Currently, its most premium phones are indicated by either the letter S or the letter Z, but they still fall under the Galaxy name. This could potentially confuse non-tech-savvy folks because its less premium phones also use the Galaxy branding. So, people who aren’t familiar with Samsung’s branding may not opt for its more premium devices.
Right now, we don’t know what names the company is considering, but we’re sure that it will be something over-the-top. If this shift in strategy works for its phones, there’s no telling if Samsung will change the branding of its other devices. Who knows if the Galaxy Tab Ultra, Galaxy Watch Ultra, or top-tier Galaxybooks will be fitted with the new moniker?
The Galaxy Band has been around for 15 years, and it might be running its course. Samsung is going through a rough patch. While the Galaxy S24 series has sold well, its Galaxy Z Fold line is really suffering with the Galaxy Z Fold 6 not doing great numbers. A new name might be what the company needs to kickstart things again.