The first quarter of next year will see the arrival of the Samsung Galaxy S25 series. Leaks have revealed key details of the lineup, but there are still things yet to come to light. Meanwhile, the company seems optimistic about the sales expectations of its upcoming flagship mobile devices. Samsung seems to have particular faith in the Galaxy S25 Ultra, projecting that it will account for half of the series’ sales.
Every year, Galaxy S flagships are among the best-selling mobile devices. The popularity of the Galaxy S and Galaxy A sustains Samsung’s position as the leading brand in the smartphone market. There are rumors that Apple would overtake Samsung’s position next year thanks to a possible boost in sales of the iPhone 16 series and older models. However, the South Korean giant wants to make it difficult for the American company until the last moment.
Samsung expects the Galaxy S25 Ultra to account for half of the sales in the lineup
South Korean media reports healthy sales expectations for the Samsung Galaxy S25 series. According to estimates based on component orders, Samsung expects to ship about 22 million units of the Galaxy S25 lineup by the first half of 2025. Of those, 11 million units would be the Galaxy S25 Ultra, the most premium and expensive model. The Galaxy S25 and Galaxy S25+ would account for 6 million and 5 million units, respectively.
The strategy of launching Ultra models has paid off for the company. Galaxy S fans have made these devices the most popular and valuable. They also offer higher profit margins to Samsung. The upcoming Galaxy S25 Ultra is expected to feature an even larger display, reaching 6.9 inches. This puts it on par with the latest iPhone 16 Pro Max in terms of screen size. On the other hand, the base Galaxy S25 will remain a compact model, while the S25+ will be an intermediate variant with a bigger screen and battery than the vanilla one.
Samsung could discard the base Galaxy S26
Recent reports suggest that Samsung will be shaking up its launch policy for the Galaxy S series. The brand could ditch the base Galaxy S26 in 2026, although this will likely depend on the popularity of its equivalent model in the Galaxy S25 lineup. Samsung has already launched the Galaxy Tab S10 series without a base model, offering only Plus and Ultra models.