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Smartphone Penetration in Angola Extremely Low—Anda CEO

Anda Angola CEO CNN

The chief executive of a popular mobility platform in Angola, Anda, Mr Sergio Tati, has lamented the poor digital literacy in the country, noting that many residents of the Southern African nation do not have access to the internet.

Speaking with CNN’s Ms Zain Asher on her Marketplace Africa show, Mr Tati said “smartphone penetration in Angola is extremely low.”

On this episode of Marketplace Africa, CNN explored how a budding startup ecosystem is driving a digital revolution in the country.

“A really unique challenge to Angola is the lack of digital literacy. So, that’s quite specific to our context compared to let’s say in Nigeria, where you have many more people who have access to smartphones.

“Sadly, the smartphone penetration rate in Angola is extremely low. You don’t have a lot of internet cafes that people can go to and get access to the Internet, so that’s definitely something that has stifled innovation in Angola a little bit,” Mr Tati said on the show.

The company originally began as a ridesharing platform, but Mr Tati said, “The focus has entirely shifted towards the asset financing piece of the business because that’s what we realised was the biggest problem.

“Now, we’re going way deeper into the FinTech part of the business. And as well, really focusing on the microcredit, mobile money payments, and everything that we can now do, thanks to the fact that we’ve solved this broader and the bigger credit problem that was getting access to the assets in the first place.”

As startups like his continue to grow, Mr Tati disclosed that support from Angola’s National Institute INAPEM has been vital.

INAPEM was created to help sponsor and connect entrepreneurs with regulators and government ministries.

“The Angola startup ecosystem is emerging. In the last few years, we as a state have paid more attention for the needs to organise all the key players that are operating and contribute as well for the reinforcement of our ecosystem,” an Executive Director at INAPEM, Braulio Augusto, noted.

“We have a lot of opportunities across the continent, where we have a lot to learn from other top ecosystems in our continent, Nigeria, Kenya, Ghana, and others. And we need to be more open to speak with them, share our experience as well, local experience. But also getting from them and see how we can partner more intra-African.

African ecosystems need to be more integrated, need to cooperate more between them, and see in each other more complementary solutions rather than competitive solutions,” the executive director added.

INAPEM has registered approximately 345 tech startups in recent years, including food delivery company, Mamboo, which has Kae Carvalho as the Chief Operating Officer (COO).

“We are contributing to the ecosystem growth and so it’s more jobs that we are creating in the economy. But I think it will be easier and faster, the development, if we have initiatives that promote and support discussions. We can do a lot of things. We just need a little push sometimes,” Carvalho stated.

Another tech firm doing well in Angola is Appy Saúde, the largest online pharmacy network in the country, which is opening up health and medical access to an entirely new population.

The chief executive of the firm, Pedro Beirão, explained that the company started as a way for people to find information about medical services and products.

“We were worried about how information access was just so restrained. So, we really wanted to make it available for everyone. So, information is free for people,” Beirão disclosed.

“And now they’re able to purchase the product and get it delivered. So, the whole idea is really to empower people to use technology and to take a step further into having access to services that were 10, 15 years ago unavailable to them,” Beirão added.

Looking to the future, Beirão said, “We want to be the company in Angola that will be known for creating the highest impact in people’s lives. We would like to reach ten plus million people in health care, education.

“We want to be in different African countries. We want to be an Angolan company conquering the African region, not only Angola, and take that flag with us.”

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