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Spotify Chooses Qing Madi as EQUAL Artist for January

Qing Madi

Fast-rising Nigerian singer, Chimamanda Pearl Chukwuma, professionally known as Qing Madi, has been named as the Spotify EQUAL Africa Artist for January 2025.

Qing Madi’s breakout moment came when See Finish went viral on social media, captivating audiences and establishing her presence in the Nigerian music industry.

This success was followed by the release of her Qing Madi album, a collection of relatable songs reflecting themes of first loves and the emotional journey to self-discovery.

She later expanded on this success with a deluxe version of the EP, adding three new tracks: a remix of Vision featuring Chloe Bailey, the Kizz Daniel-assisted YBIL (You Believe in Love), and the emotive Sins For U and capped off 2024 with the release of Goosebumps.

Commenting on her choice for Spotify EQUAL Artist for this month, the streaming platform’s Head of Music for Sub-Saharan Africa, Ms Phiona Okumu, said, “Qing Madi is a phenomenal talent whose music resonates deeply with audiences both in Africa and beyond. We are thrilled to see her return as an EQUAL artist and can’t wait to see her continue breaking boundaries and inspiring the next generation of artists.”

Speaking on her selection, Qing Madi said, “It’s an incredible feeling to start the year with such significant recognition. Being part of the EQUAL program again means a lot to me, and I’m grateful for Spotify’s support in highlighting the voices of African women.”

“As a female artist, I’ve learned that you need to work a hundred times harder than your male counterparts to have your voice heard.

“My unique perspective is reflected in my artistry—I think differently, and I see the world in a way that shapes my writing and music. My lyrics often incorporate metaphors and layered meanings, allowing listeners to explore deeper emotions and perspectives through my songs,” she further said of herself.

The 18-year-old music act said, “I realised music was my calling as young as when I was five years old. My WHY for pursuing music is rooted in a deep desire to impact the world positively and touch lives through my art. Music is my way of inspiring, uplifting, and connecting with people on a profound level.

She described herself as a multi-linguist because she speaks multiple languages.

“I speak English, Spanish, and Igbo fluently, which allows me to connect with diverse audiences and infuse unique cultural influences into my music,” she disclosed, saying her music career was inspired by Kendrick Lamar because his “artistry and storytelling influenced my creative journey and the way I approach music.”

Spotify Wrapped data for 2024 highlights Qing Madi’s remarkable musical talent as she ranks among the most-streamed female artists in both Nigeria and Ghana, with her hit American Love securing the position of the second most-streamed song in Uganda.

Qing Madi also shines as one of Africa’s leading EQUAL artists, sharing the spotlight with stars like Tyla, Ayra Starr, and Amaarae.

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